Recently, social media platforms have been evolving increasingly from text to visuals, but the confusion regarding what ratio and size the images ought to still abound.
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As a social media manager or marketer, you should understand that featuring visual content like infographics, images, etc. are important in order for you to capture the interest of modern users who spend their time scrolling on the many platforms that exist. Hence, it is important for one to know how to edit images to impress smart device users.
Be it Facebook or Twitter or LinkedIn, all images that are to be uploaded as posts, profile pictures, and cover pictures need to be properly optimized to fit their various purposes. In this article, we cover all the ratios and sizes that are suitable for the platforms’ visual content.
Facebook Image Size Guide
With more than 2 billion active users, Facebook remains one of the best platforms for all age groups and is perfect for marketing purposes. Using an image with the right ratio and size is therefore important.
Customizing your visual content for this platform is necessary if you want to capture the interest of the young users who use it. Being pretty much a mobile device only app, Instagram images are used to appeal to the users and attract more views.
Profile Picture: 110×110 (1:1)
Story Image: 1080×1350 (4:5) or 1080×1920 (9:16)
Photo Post
Landscape: 1080×608 (1.91:1) or
Square: 1080×1080 (1:1) or
Portrait: 1080×1350 (4:5)
Video Post
1080×608 (1.91:1) or
1080×1350 (4:5)
IGTV
1080×1350 (4:5)
1080×1920 (9:16)
IGTV Cover Photo
420×654 (1:1.55)
Story Video
1080×1920 (9:16)
Twitter Image Size Guide
Twitter automatically displays only part of the photos you tweet but users can view the full image when they click on them. However, you can only attach 4 images in a single tweet.
Header: 1500×500 (3:1)
Profile Picture: 400×400 (1:1)
As a platform that is focused on visuals, Pinterest requires images with high quality and high resolution. Enough attention should be paid to texts featured on images and because most Pinterest users use their mobile phones, you need to be careful about the sizes of those texts. So, it is advisable to use legible font sizes and suitable colours for the texts.
Profile Picture
165×165 (1:1)
Pin
Standard: 600×900 (1:1.5) or
Tall: 600×1260 (1:2.1) or
Square: 600×600 (1:1)
Board Cover
Large Thumbnail: 222×150 (37:25) or
Small Thumbnail: 55×55 (1:1)
LinkedIn Image Size Guide
As one of the most professional social sites for employers and employees, LinkedIn requires the display of images that showcases professionalism. The platform accepts only PNG and JPEG image formats.
Profile Cover: 1584×396 (129:8)
Profile Logo: 200×200 (1:1)
Posts
Mobile: 1200×628 (300:167)
Desktop: 1200×1200 (1:1)
Company Cover: 1536×768 (2:1)
Company Logo: 300×300 (1:1)
YouTube Image Size Guide
Although the website mostly focuses on videos, there are still a couple of images that are needed to enhance your video-sharing channel. Using thumbnails that capture the essence of your videos should be encouraged.
Channel Art: 2560×1440 (16:9)
Video Thumbnail: 1280×720 (16:9)
Channel Icon: 800×800
Featured Image Source: Kevin Pepper PhotographyGot a suggestion? Contact us: editor@connectnigeria.com
