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  The typical business owner wants their brand to be known by their target audience. That’s why entrepreneurs devote a lot of effort—and money –to connecting with potential customers. Smart businesspeople have a marketing strategy and budget that takes care of this.
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There are lots of ways to make your brand known by the people you want to reach. And they don’t have to cost a lot. Thanks to the power of technology, you could grab the attention of tens of thousands of people (or more) with your messaging if you utilize the right media. Here, we’ll have a look at some ways you could make this happen for your business.

Have A Mobile-Responsive Website 

It’s one thing to have a website, and quite another to have a mobile-responsive one. While an online presence is desirable, you should be sure that it’s accessible to visitors on their smartphones. This is important because 96% of potential customers search for local businesses on their mobile phones (versus other devices). If your website isn’t optimized for mobile, it could rank much lower in the Google search results pages. That, in turn, translates to lower traffic coming to your site than you would hope for—and poorer overall conversions. A mobile responsive website not only gives you a chance of ranking higher with Google; it also grants visitors a decent experience while they’re on the site, and increases your likelihood of achieving conversions.

Get Serious About Local SEO

You don’t just want to rank for any search term. Your aim should be to appear close to the top of Google search results for businesses in your category, specifically for your location. A strategy for local SEO (Search Engine Optimization) could enable you to pull this off. For example, if your business is a bakery in Surulere, Lagos, you’ll need it to be among the results for the search term ‘bakery in Surulere Lagos’. People hunting for a bakery in Surulere may use that search term when looking for it with an online browser. If your business’s website is at the top of the results page for ‘bakery in Surulere’, you’ll have more people clicking on it (i.e. more visitors). Including those search terms (keywords) in your website’s content will help. There’s more about SEO in our article, 8 Things To Know About Search Engine Optimization.
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Intensify Social Media Marketing

There’s a lot to be said here. First, it’s crucial that you maintain a presence on the social media sites that your target audience is most engaged with. If they’re more often on Facebook, have an active page there. And if they prefer Instagram, you should be accessible on that platform. Consistently create and post content that potential and existing customers will find useful. Answer questions posed by your followers, and share customers’ positive reviews of your product or services. If there are complaints made, do what you can to address them. All of this gives you good publicity. Schedule posts so that they’re published at times of high visitor traffic for the social media site you’re using. This ensures that more people see and engage your content.

Work With Influencers

Influencers are figures who have built a large following, and whose opinions are taken seriously by a large number of people. You could reach a deal with them so that they promote your products on their platform. Some of their followers may see those posts and want to check out your offerings. Don’t just settle for any influencer. Go for one (or more) whose reputation is in line with your business’s values. You don’t have to hire the most popular figures in the country; that might cost you a fortune. There are micro and middle-range influencers who may charge fees that you can afford. Learn more about this in our article, How to Get Social Media Influencers to Promote Your Business.

Use Branded Material

Branded material has the potential to make a brand known in places that other online and offline marketing strategies may not reach. For example, if you wear a branded T-shirt, it could be seen by people with whom you commute to or from your business location, as well as by countless other people along the way. Other branded items that may achieve a similar effect include paper, notebooks, banners, brochures, business cards, coffee mugs, face caps, and pens. If the branding is well done, it will attract the attention of the people who see it.

Final Words

Brand visibility is an important contributor to business growth. With more of it, you’ll record higher sales. A combination of well-thought-out and smartly executed online and offline approaches could help you raise the public’s awareness of your offerings. The ones we’ve discussed here are among the most effective of the lot. Adapt them to your business, and it’ll gain greater visibility over time. Featured Image Source: Marketing Donut
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This article was first published on 1st November 2021

ikenna-nwachukwu

Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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