The mobile phone has become an almost indispensable tool in today’s world. That’s because it serves us in several important ways. With it, we communicate with family and business contacts, stay up to date, learn crucial and mundane facts, and entertain ourselves. And that’s just scratching the surface.
In 2021, there were about 170 million mobile phone users in Nigeria. Pew Research put smartphone ownership in the country at about 32% of its population. And 48% of Nigerians had access to mobile internet. These numbers have edged higher for almost two decades; all the signs suggest there’ll be more Nigerians utilizing mobile phones and the services that come with them in the coming years.
Businesses have recognized the opportunities that are presented by the tens of millions of people who use mobile phones. By taking advantage of marketing strategies that specifically target mobile phone users, SMEs and large corporations alike are able to reach out to that population and make customers of them.
If you run a business and you’d like to grow it by connecting with mobile phone users, here are six ways you can do that.
Have A Mobile-Responsive Website
It’s one thing to have a business website, and quite another to have one that works perfectly on the small screens that mobile phones come with. There are now more people accessing the internet with smartphones than there are persons who do so on laptops and desktops. So if you’re going to catch today’s internet users, you’ll need to build a site that’s just as easy to navigate with phones as it is to use on computers.
You can leave the technicalities involved with creating a website that’s great on mobile to your web designer and developer. Just let them know what you need. Also, test the site they’ve built to be sure that it sits pretty on your mobile phone and tablet.
Launch A Mobile App
There are many reasons your business should have a mobile app, especially if it’s one that serves its customers over a digital platform. Perhaps the most obvious one is that mobile apps are more accessible than websites; unless your customers have your website bookmarked, they may find it tasking to visit it (if they’re using a web browser).
Your mobile app could be designed to offer more features, services, and benefits to your customers, whether they are old customers or first-time users. It gives you the freedom to design a user experience that your mobile users will appreciate.
Use SMS Marketing
Although messaging apps have taken some of the shine off SMS, the latter is still a useful medium of communication. With it, you could get in touch with customers, leads, and others in your broader target market, and notify them of your offers.
One advantage that SMS has is that it’s widely seen as personal. Try to make the most of this perception. Businesses that are able to craft and share short personalized text to their targets will achieve more marketing conversions and ROI than those that send out rigid, mirthless messages.
Run Mobile Adverts
You may run paid advertisements on search engine results pages so that an advert about your business shows up as one of the results of an online search that’s related to what you offer. For example, if your business is a gym, you could run ads for it that appear on the results page of searches about aerobic exercises, push-ups, or tips for weight-lifting.
Social media ads work too. Whatever type of online advert you go for, you should make it mobile-friendly by using short headlines and descriptors. Also, include your business’s phone lines in the ad, and make it easy for people who see it to call you directly from the advert page.
Deploy Geofencing
Geofencing involves taking advantage of Global Positioning Systems (GPS) to mark geographical boundaries and sending messages via SMS, email, or apps to mobile phones located within the boundary. These boundaries may be set within and around specific neighbourhoods, cities, regions, or countries.
An obvious benefit of geofencing is that it allows businesses to target people within a defined area– a space within which it prefers to market its products and services. It lets businesses be precise about the locations they want to gain customers from.
Get On Listing Sites
There are several business listing websites, but not all of them are designed to suit mobile searches. If you want your business’s basic information, address, and contact details to be seen by a large number of people, you should list it on a directory that adapts well to mobile.
ConnectNigeria’s business listings provide you with this. By registering on it, your business will get exposed to tens of thousands of online visitors, a large number of whom access it on their mobile phones.
Final Words
The age of the mobile phone has brought huge business opportunities with it, including the chance to connect with millions of potential customers. You can take advantage of these opportunities by building a mobile marketing strategy that grows your sales and enables you to scale your business.
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