Mobile text messages remain a widely-used means of communication. They are also outstandingly effective; about 98% of text messages are opened by their recipients. That’s a much higher open rate than any other medium. Add the fact that mobile phones have an 85% penetration rate in Nigeria, and it becomes easy to see why SMS should be a tool in your business’s marketing arsenal.
If you are looking to grow your sales with SMS marketing, here are seven things you can do to take advantage of it.
Be Succinct
Text messaging is designed for communication in a limited number of words. If you’re going to use this means to reach your customers, you’ll have to be brief about it. Go straight to the point, and capture the essentials of the information you want to send out as succinctly as you can. Doing so will increase the chance that the recipients will understand your message quickly enough, and hopefully take the action that you intend them to.
Personalize Your SMS
This involves addressing the recipients of your text by their name. It gives them the positive impression that comes with being recognized as unique individuals. Personalized messages are often used in email marketing, and to good effect. They can achieve similar results when employed in SMS. And just as it’s done with email, you can personalize the texts you send out with Customer Relationship Management (CRM) tools.
Include A Call To Action
An effective SMS campaign should be aimed at achieving a particular goal (or set of goals). You can encourage your customers to take the action you require of them—in this case, making a purchase –with a strong Call To Action (CTA) that’s designed to convert. The CTA should come at (or close to) the end of the message, and be a natural closing point to the preceding text.
Here’s an example of an SMS with a Call To Action, sent by a hypothetical food delivery business called Great Treat (the CTA is in bold text):
Hello Olusola! Would you like a sumptuous lunch delivered to you wherever you are? Let Great Treat do this for you at a slim price. Get your rice and stew, fried rice and chicken, beans and dodo, and more from us. Click HERE to see our complete menu now!
Offer Rewards For Engagement
You could offer a reward to people who receive your text for responding to it as you have asked them to.
A good incentive will improve your chances of successfully persuading them to take action. This works for marketing done over other channels. You can expect it to get the job done on SMS as well. Here’s a sample message from a fashion store (Grey Lapel) that includes a reward for customers who act as requested by the text:
Grey Lapel is offering you our new handmade royal suits, styled for formal occasions. If you reply to this message with the words YES PLEASE, you’ll secure a bespoke suit AND two ties and two pairs of cufflinks, all for the price of one suit. Reply YES PLEASE now!
Remind Recipients Of Upcoming Promotions
If you’re about to run a sales promotion, you can remind your customers about it via a text message. Emphasize the limited time for which the offer will be available so that they’ll get a sense of urgency about it. The high open rates guaranteed by SMS will mean that a vast majority of those customers will see your reminder, and prepare to take advantage of the sale.Let’s say that Grey Lapel (mentioned previously) is organizing a sale slated for a few days from now. They could send out a text to prospective buyers with a prompt that reads like this:
Hello Frank! Just a reminder: we’re offering you our classic fit suits at 20% off the regular price. But this deal only lasts until [INSERT DATE]. Take advantage of this offer now. Click HERE to find out more.
Run Contests
You can deploy SMS marketing to get recipients involved in contests that are designed to encourage more interaction with your brand. The ability of mobile text to reach most individuals should ensure that almost every possible participant in the contest will join in.
Find Out What Customers Want
Text messaging is a great tool for collecting feedback from customers. You may organize a short poll that captures their opinion on your existing products or services. The information you gather from this could enable you to create products and services that customers would love to purchase.
A sample SMS poll question is given below:
Great Treat would like to know what you think about the promptness of our delivery service. Reply with any of the letters below:
A. For very prompt.
B. For moderately prompt.
C. For average.
D. For slow.
E. For very slow.
Final Words
There’s a lot you can achieve with SMS marketing. Work with the tips we have shared here, and you’ll be on your way to recording much higher patronage.
Featured Image Source: Telebu BlogGot a suggestion? Contact us: editor@connectnigeria.com
You might also like:
- Boost Your Business Visibility with Connect Nigeria’s Christmas Deal
- How to Build an Effective Email Marketing Strategy
- Top 7 Strategies to Grow Your Email Subscriber List
- Why Successful Business Owners Prioritise Email Marketing
You’d like to send out millions or hundreds of messages to Instagram users.
Have a unique offer you’d wish to send to an exclusive audience?
GetBoost is proud to offer the most advanced
MASSDM services available in the market! Join thousands of customers who have produced a wealth of sales,
leads, and customers who pay through GetBoost.
* The price with the lowest cost.
* Fast delivery
* You can send up to one million messages per day.
Instagram Promotion using MASS DM Works!
Visit https://bit.ly/massdm1 now and click on the bio link to order or more information.
Secured Payment Options
Paypal Credit Card Crypto
I am really enjoying the theme/design of your weblog.
Do you ever run into any web browser compatibility
problems? A handful of my blog audience have complained about my blog not working correctly in Explorer but looks great in Opera.
Do you have any ideas to help fix this problem?
Good way of explaining, and fastidious article to
obtain data regarding my presentation focus, which i am
going to deliver in institution of higher education.
I was curious if you ever considered changing the structure of your blog?
Its very well written; I love what youve got to say.
But maybe you could a little more in the way of content so people could connect with it
better. Youve got an awful lot of text for only having 1
or 2 pictures. Maybe you could space it out better?
Here is my webpage :: special
Very good info. Lucky me I ran across your blog by accident (stumbleupon).
I have saved it for later!
my web-site … tracfone special coupon 2022
Krunker is a first-person shooter game with a lot of pixels and a fast pace. In this game, players drop into a pixelated krunker landscape to fight against other players from all over the world. This game can be played for fun or to compete against other Krunker fans who are very good at it.
Make your SMS messages valuable to your recipients. Provide exclusive offers, discounts or valuable, relevant and useful information to your customers. Make them feel like they don’t want to miss out on SMS offers in your list of benefits and Blood wist benefits
SMS marketing is such a powerful tool for business growth! With high open rates, it’s a great way to connect with customers. Personalizing messages and offering rewards can really boost engagement. Snow rider
Great insight on engagement rewards! Offering incentives like in the example from Grey Lapel really boosts response rates. This strategy could also apply to games like Infinite Craft, where rewarding players for feedback or participation can significantly enhance player engagement and community growth. Imagine players receiving exclusive in-game items for responding to updates! It’s all about creating that active interaction.