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It is one thing to rake in sales from your physical stores or distribution channels, and quite another to replicate this success online. The winning strategies for the offline and online worlds aren’t quite the same. Entrepreneurs often find that they have to adopt new approaches to attracting buyers on the web.

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If you’re a business owner and you’re struggling with drawing in sales from your online stores, we’ve got some ideas you can use. Apply the following steps to your web outlet, and you could see significantly more purchases and revenues coming into your business.

Use Customer Testimonials

Your potential customers may or may not be persuaded by your marketing. But they’re likely to be convinced that your product is worth trying out if they’ve seen or heard positive testimonies about your offering from people who have used it.

You can leverage the reviews of satisfied customers to your advantage. Put some of them up on your website’s home page, landing page or product pages. Persons who are looking for the sort of items or services you sell may decide to place an order if they see the commendations that others have shared about your business.

Optimize For Mobile

A lot of your potential customers will visit your website via their mobile phones. It’s what happens with most online businesses. If your website doesn’t optimize for mobile phone screens, you may be losing a large number of would-be customers.

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A website that’s optimized for mobile is one that adjusts to mobile phone screens so that visitors find it easy to view and navigate. You can work with web developers to ensure that your website works this way. Doing so could raise your sales by a significant margin.

Provide Multiple Payment Channels

The more payment options your visitors have, the more likely they are to make a purchase on your website. If you only offer payments via credit cards, people who don’t have their cards with them may not buy anything from you. But if you offer both credit or debit cards and bank transfers, you may get persons who use either channel to buy from your online store.

Utilize Quality Product Photos

The quality of product photos you have on your website may determine the level of interest that you’re able to generate for those products. The reason is simple: people are drawn to aesthetically pleasing images. On the other hand, low-resolution pictures or photos taken from improper angles may attract relatively few views.

It’s important that you invest in decent photos for your products. It won’t hurt to spend some extra bucks on professionally taken shots if they’ll help you make considerably more sales.

Deploy Call-Only Ads

If you’re advertising your business or products on Google or Facebook, you may consider using call-only adverts. Instead of linking to a landing page, these ads display a phone number that the ads’ viewers can call. If the advert is put up by a business, it’ll display the business’s phone number.

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Many prospective customers would rather make a call to sellers than wander around a landing page for several minutes. So, having your phone number on a Google search results page or Facebook advert could help you achieve more direct inquiries, and ultimately, more sales.

Use Behavioural Retargeting

Behavioural retargeting involves targeting advertising to consumers based on their prior internet behaviour. You can include a pixel in your web pages that makes this possible. When visitors view your pages, it sets a cookie in their browser. This cookie will allow you to automatically show them ads while they are on other sites, through an ad exchange.

Many regard this approach as the most effective way to boost online sales. It does work, partly because it keeps the advertiser’s product top of mind for the prospective customer who views those ads.

Final Words

You can significantly improve your online sales if you plan and execute the right growth steps. We’ve talked about some of those strategies here. Apply them to your online business, and watch your sales figures rise.

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This article was first published on 27th June 2022


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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