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  Your customer base refers to customers who are loyal to your business. That is people who frequently purchase your products. You will want to expand your customer base because it’s a sure way to increase your business’s revenues. When there are more people who buy your goods or services often, you’re likely to see your sales swell.
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But how do you consistently grow your business’s army of loyal customers? Here are six ways you can get this done.

Improve Your Product

You are more likely to make people fans of your brand when you consistently offer quality products and services. This should be the bedrock of any customer base expansion effort you embark upon. Unless you get this right, you’ll struggle to keep customers loyal.

Provide Great Customer Service

Treat your customers with respect. Attend to their needs promptly. Follow up on them to ensure that their issues have been resolved. Show them that you actually care about solving their problems. Make the entire customer experience as comfortable as possible for the audience you’re targeting. Do this, and you’ll find it easier to retain them and make them advocates of your brand who will invite others to try out your services.

Collect And Act On Customer Feedback

Pay attention to what your customers are saying about your business. Note things from one-off statements to frequently made comments about certain aspects of your products and operations. Appreciate compliments. Examine criticisms, and decide if there’s a way to address the problems they raise (if they are valid). More people will be attracted to you if they see that you have a culture of taking their opinions seriously.
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Make Your Customers Your Brand Advocates

Many people don’t trust adverts and marketing content to tell them the truth about a product. But they’re often more willing to listen to what other regular people have to say about it. That’s why you should encourage your customers to spread the word about your offerings. If they’re satisfied with what you’re giving them, they may be eager to refer their contacts to you.

Have A Customer-Focused Unique Value Proposition

Your Unique Value Proposition (UPV) is the peculiar thing about your product or service that makes buyers chose it over competing brands. There’s more about the concept of UPV here. Whatever you decide to emphasize as your product’s Unique Value Proposition, ensure that it’s customer-centric. That is, it should focus on meeting the customer’s needs.

Constantly Update Web Content

If your business has a website, ensure that its content is updated regularly with information that your target audience will find useful. When there’s always fresh content on your online channels, it gives the visitor the impression that you’re still active, and makes it more likely that they’ll check out your services.

Final Words

It takes time and effort to expand a customer base. But by implementing the tips we’ve laid out here, you could gain more loyal customers for your business. Featured Image Source: Forbes
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This article was first published on 15th February 2021

ikenna-nwachukwu

Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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