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But there’s still a place for marketing out in the ‘real’ world. As long as people exist in it, it’s not a bad idea to reach them through physical media, or try to convert prospects into customers via in-person meetings. In fact, a sizeable segment of your target market may decide on going with your brand based on their interaction with your business offline. So it’s wise to maintain your brand presence and publicity both online and physically. If you would like to boost your sales with offline marketing, here are some ways to do that.
Attend Trade Shows
Trade shows are great because they allow businesses to showcase their products to an audience almost entirely made up of potential industry partners and customers. If you’re at any of these events, you could connect with a lot of prospects. Besides displaying your products or demonstrating your services to an assembly of possible customers, you could also network with potential partners who could help you discover and venture into new markets.Host An Event
You can organize your own event as well. This may take one of several forms, from community outreaches to business-client meetups, or a networking event with a broader base of attendees. Its scale could be determined by the resources you’re able to devote to making it happen. Whatever form the event takes, it should increase your brand’s visibility to the public, enable you to form stronger bonds with existing customers and raise the possibility of gaining new ones.Get Involved With Your Community
Community engagements offer you the chance to do great work while casting your business in a positive light. You may get involved in charity and organize outreaches to materially disadvantaged members of the public.Find our comprehensive listings of businesses in Nigeria here https://businesses.connectnigeria.com/
Again, the scale to which you get this done will be based in part on the resources you have at your disposal. Thankfully, even limited interventions and engagements will be appreciated and could foster enough goodwill for your business to attract greater patronage.
Share Seasonal Gifts
Everyone likes freebies. And when they’re handed to us on a special occasion, we’re bound to have a doubly positive view of the giver. This is true for tokens, extras, or discounts, given in the leadup to the Christmas holidays or some other festive points in the year. You could even give out seasonal and appreciation cards to your customers. This makes a positive impression on recipients that they’ll find hard to forget.Rebrand Your Business
Perhaps you need to freshen up your brand. A review of your brand image and communication style could reveal that this is necessary (especially when there’s been a shift in customer tastes and preferences). Tweaking your logo’s form and colours, changing your tagline, and implementing a new brand tone, could all be effective ways of attracting attention to your business. Be sure to let the world know when you’ve made these changes so that people get interested in seeing them.Cross-Promote With Other Businesses
Cross-promotion involves promoting a business to your customers while does the same with your business to its own customers. The aim here is to enable both businesses to reach new audiences. This works when the businesses involved produce and/or sell complementary goods. For example, if you make suits, you could work with a company that sells shoes to cross-promote each other’s businesses to your customers.Final Words
There’s a lot you can do offline to market your business—more than we’ve listed here. But these strategies are among the most effective ones. Adapt them to the unique realities of your business, and you’ll get improved returns on your marketing expenditure. Featured Image Source: ProffuseGot a suggestion? Contact us: editor@connectnigeria.com
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