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With Connect Nigeria’s business fair being just 7 days away, it is critical at this time to go over all the strategies that will increase the chances of you having a successful presentation at the fair. Remember, it is never too late to start planning. These are the 7 important tips to consider before the day of the fair:

Harness The Power Of Social Media

These days, it is becoming more evident as to how much of a big deal social media is to consumers. This means that customers would likely resonate more with your brand if it is on social media. Use the hashtag  Connect Nigeria has created for the fair titled #cnbizfair to create more engagement in your audience. Make use of features like  Instagram stories and Polls to find out which products and services your audience would be interested in seeing on that day. Also, post teaser videos of the products your audience would like to see and post more videos of the activities going on the day of the event to keep them engaged.

Tell Your Story

There is a reason why storytelling is seen as one of the most effective ways for businesses to connect with their audience. It is a great way to build trust in your customers and give them a compelling reason to buy from you. Carry your customers through your journey leading up to, during, and after the event. By doing this, you add a human feel to your brand, draw your customers closer to you, and give clients and customers a reason to work with you.


After a successful business fair, follow-up should become one of your paramount campaign strategies. A good follow-up campaign will ensure that you keep contact with your leads, stay ahead of your competitors, build your network, come off as professional and establish your brand as an authority in your industry. By following-up your contacts and prospects after the event, you succeed in generating leads and building long-lasting relationships that will be beneficial to your business.

Pay Attention To Your Display Setting

One of the aspects customers will probably notice at a glance is the manner in which your products/services are displayed at the event. Your display setting can either impede your success or increase the chances of you standing out at the fair.  Ensure to sell yourself by bringing along some of the best projects of your work to display at the fair. Get someone to man your booth in case, you have to be absent at any time and if you can’t get any assistance, ensure to notify your customers on how long you will be gone and when you will be back. Also, arrange your display table properly and design it with images, colours, and themes that speak for your brand.

Offer Giveaways

Perhaps, one of your goals at the fair is to build strong connections with customers and clients in a way that will benefit your brand. There is no better way to strike up conversations with your audience and break the ice than offering freebies your audience. Whether it is in the form of food or inedible substances, offering giveaways is a great way to stand out and also create long-lasting impressions on your audience. Everyone loves freebies, so invest some money in them.

Dot The i’s And Cross The t’s

You still have some time to prepare for the fair so at this point, it is important that you ensure everything is in order. Is there any new product you are likely to launch on the day of the fair? Do you need to order giveaways? Have you prepared your email marketing campaign plan for before and after the event? Is your branding strategy on point? Paying attention to details like this will ensure you are not caught unawares on the day of the fair.

Maximise Your Contact

Your contact details will ensure that customers can easily keep up with you after the event so endeavour to make the best use of them. Display them on food or freebies you will be giving out to customers. Also, remember to add them at the end of emails you will be sending out after the event.

Featured image source: Connect Nigeria

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This article was first published on 19th April 2019 and updated on April 21st, 2019 at 9:36 pm


My name is Samuel Okoruwa. I am an ardent researcher, reading is life and writing is fun.

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