Read more about Entertainment
The story follows young Igbo men seeking financial independence through apprenticeship. It highlights their dreams, the hard work and sacrifices they make to succeed, and the backstabbing they face while working with characters like Afam, Paulo, Obum, and Chike in Odogwu’s business empire.
A Bit About the Igbo Apprenticeship System
The Igbo apprenticeship system, also known as “Igba Boi” or “Igba Odibo,” is a traditional business mentorship practice prevalent among the Igbo people of Southeastern Nigeria. This system is a form of informal education that involves a young person, often from a less affluent background, being apprenticed to an established business owner, typically in trade, commerce, or craftsmanship.Sign up for the Connect Nigeria daily newsletter
The apprenticeship usually lasts for a period of five to seven years, during which the apprentice lives with and works for the mentor, learning the trade hands-on. The mentor provides food, shelter, and practical training, while the apprentice contributes labour and loyalty to the business. At the end of the apprenticeship, the mentor is expected to “settle” the apprentice, a process that often involves providing capital, goods, or the means to start an independent business. This settlement is seen as a way of empowering the apprentice and ensuring that they have a solid foundation to begin their entrepreneurial journey.
Register to attend the CN Business Mixer
The Igbo apprentice system is highly regarded for its role in wealth distribution, skill development, and the promotion of entrepreneurship within the Igbo community. It has been instrumental in the success of many Igbo businessmen and has contributed significantly to the economic development of the region. Watch the Trailer here: https://www.youtube.com/watch?v=XDn4a9TaOuw
Got a suggestion? Contact us: editor@connectnigeria.com
You might also like:
- How To Market Your T-shirt Business Offline
- Consumer Technology: Smartphone Penetration in Nigeria
- 10 Tips for Starting a Dropshipping Business in Nigeria
- Tips for Managing Your Business’s Financial Records
