Business relevance and dominance do not only end at creating products and services. A business or company’s relevance and dominance depend also on creating solution-centred products, and services.
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Useful, solution-centred and valuable products and services, which customers find worthy of their time and money is a way of creating a direct impact on your company’s long-term success and also increasing customer loyalty. A business is relevant as far as people are doing commercial transactions with it. Every business is set out to solve one problem or the other, hence creating values that resonate with customers goes a long way in retaining old customers and attracting new customers, generating more leads, creating more revenue and also staying relevant and dominant in a particular business atmosphere. In this article, 9 sure ways of creating customer value which in turn generates more leads and revenues and bring your business or company to the limelight are outlined and explained.

1: Research And Understand Your Customers

The best way to go about creating customer value is to first and foremost understand the customers; their age, location, experience, exposure, wants, etc. This helps you to know how best to tailor your product. Every customer comes with a problem, and when the solution and its price is perceived worthy by the customer, value is already created. Customers buy value and benefit, especially when the price is lower than the value, benefit and quality.

2: Understand Your Customers Pain Point

It is the customers’ pain point that drives them to seek solutions, and other companies are offering similar products or services, therefore, understanding your customers’ pain point and creating products that address it places you above your competitors. And when this product is loaded with benefits like; quality, convenience, longevity, accessibility and popularity, value is created. Value is not only seen in the reduction of the product price but in the effectiveness of the product in solving a defined problem.

3: Take The Risk Off Your Customers Shoulders

How can you take the risk off your customers’ shoulders? By offering a free shipping, warrant, payback policy, damaged goods replacement. When these risks are seemingly on you, customers buy without fear.

4: Get Feedbacks

Create a system that allows your customers to say how they feel about your products and services and the areas they wish to be served better. You are a servant to them and they are your master. From their opinions, you can create more user-friendly goods and services even without harming the company’s uniqueness.
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5: Have A Responsive Customer Care Service

Everybody wants to be where they are valued and respected. When you have a strong responsive customer service that is ever ready to attend to the needs, queries and complaints of your customers, the customers will perceive they are valued, and they will become loyal to your brand.

6: Make The Buying Process Easier And Impressive

People want easy things and will always go through the easy way, so make the buying process easier for your customers. Find ways to make the buying process a no brainer and fun. You can establish online stores where customers browse through and make a purchase that will be delivered to them or the nearest location.

7: Consider Product Education

Educate your customers on how to use your products, either by writing a detailed product description, hosting a free webinar or employing other means. When your customers understand your products well, they can recommend them to potential customers and also educate them accordingly.

8: Run Brand Campaigns

Make promotional offers and discount purchases, these go a long way in increasing the perceived value of your products and services. Brand or product campaigns retain old customers and attract new ones.

9: Organise A Contest

Organize an education-based contest between schools, where your products can be the price depending on what you produce. You can also collaborate with companies to do this. This can be a way of giving back to society. These tips are evergreen and produce a massive result, you may want to try them out now. Featured Image Source:
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This article was first published on 13th January 2022

chidiogo-akaelu

Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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