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Arming yourself with data from the market before creating a product or service, will help you create a product or service that is tailored toward their needs. Producing what people ask you for will guarantee robust sales and repeated buying. However, you have to know what they want before offering them a product or service solution. Using various methods not restricted to Google Forms, Survey Monkey, Typeforms, etc. is a better way to go. 
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In getting the right information that can get you the right answer for your product-market fit research, you need to ask the right questions. In this article, we shall look at 6 ideal questions that can help you achieve a perfect product-market fit

What Are The Problems You Currently Facing With X?

You have to be specific when asking this question. It means you are out to solve their pressing need. An ideal question is stated below: 

  • What are the current challenges you’re facing in book publishing?

You might get potential answers such as:
  • I am experiencing poor sales 
  • I am having a problem with expanding my reach beyond my locality
  • I find it difficult to publish an error-free book
  • Are There Available Solutions?
This is the follow-up question that will give you insight into available and possible solutions your audience has tried.  An ideal question is stated below:

  • How you have been able to deal with these problems?

You might get potential answers such as:
  • I am attending events to get people to buy my book
  • I have deposited my books in nearly all the bookshops in my locality
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  • I have used interstate transport to get my books to clients in other states 
  • Which Brand(s) Is Providing The Solution?
This question is to help you know the available competitors, which will help you know the gap in the market. An ideal question is stated below:

  • Is there a company you have engaged to solve any of your problems?

You might get potential answers such as:
  • Yes I have engaged Company A who is helping us with distribution
  • Yes, Company B provides me with an editing service
  • No, I engage my friends to help me proofread my books.
  • Are You Satisfied With Their Solution?
This is the point where you note the strengths and weaknesses of available competitors so that you develop your unique value proposition (UVP). An ideal question is stated below:

  • Is there a company you have engaged to solve any of your problems?

You might get potential answers such as:
  • Yes I have engaged Company A who is helping us with distribution
  • Yes, Company B provides me with an editing service
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  • No, I engage my friends to help me proofread my books.
  • What Struggles Do You Face Using Their Solution?
This question is all about identifying their pain points, despite the usage of available solutions. This is why you spot the true needs of the market and how you can meet them. Also, it will expose the gaps and weaknesses in existing competition. An ideal question is stated below:

  • What are the struggles you still face despite employing the services of X and Y?

You might get potential answers such as:
  • Their publishing services are expensive
  • They charge a separate fee for the cover back design
  • The distribution is limited to a few states across the country
  • Self-help in publishing is time-consuming and unprofessional
  • Publishing with third parties like Amazon is strenuous because I get paid after every transaction until I have a specific amount in my account.
  • What Improvement Would Love See?
This is where you get exactly what the market wants and build a solution around it? An ideal question is stated below:

  • What are those things you want so that you can reach your book publishing goals?

You might get potential answers such as:
  • Affordable service
  • Nationwide distribution of my books
  • Quick publishing services
  • Professional editing services
  • A more transparent royalty system.
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This article was first published on 24th May 2022

nnaemeka-emmanuel

Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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