5 Creative Content Ideas To Engage Your Followers On TikTok

TikTok is a prominent short-form video-sharing social media network that is famous for its hilarious lip-syncing videos. The platform attracts millions of teenagers and young adults who love to watch and share content. Since its launch, TikTok exhibited phenomenal growth and the kind of content shared on it has evolved.

Social Media Challneges

Social media challenges have always been a spectacle in the online space. One that remains notable is the Ice Bucket Challenge which went viral across different platforms. The appeal of these challenges is even higher on a platform like TikTok that is inherently visual.

These challenges are easy to join and you can add your own style to them. If you’re feeling enthusiastic enough, you can create your own branded hashtag challenge and encourage others to participate in it following a particular theme. Ensure that whatever challenge you start is easy, exciting, and can help you achieve your marketing goals. 

Share Educational Content 

While TikTok has a lot of goofy, over-the-top content, it can also be used to promote educational content in a fun and concise manner. This content can be about any niche as long as it is relevant to a particular audience. Some of the popular informative content on TikTok belong to niches such as health, entrepreneurship, and motivation. 

Q&As always encourage engagement from followers. Not only that, they can inspire new content ideas. In 2021, TikiTok launched a Q&A feature to streamline the process for content creators. The feature lets your audience submit questions. When this feature is turned on, your audience can mark their comments as questions, making it easier for you to respond with a video or text response.

Create A Tutorial 

Everyone is looking to learn something new. From fitness tips to cooking tutorials and makeup tips, there’s an audience for every topic. These tutorials are even more effective on TikTok since they can be broken down into 60 seconds or less. Whatever you decide to do, aim to make it interesting.

Report On Current Events 

Newsrooms such as The Washington Post have proved that it is possible to turn topical events into TikTok videos. In the heat of the pandemic, several information platforms tackled serious topics such as social distancing and self-quarantine. They excelled at this because they were able to achieve a balance of seriousness and humour.