It was Jeff Bezos, former CEO of Amazon Inc. that stated that your customers are the best ambassadors of your business. The truth is that people talk about great experiences. When your customers are treated to a great experience, they will tell others about your business. But this credibility does not come cheap. There is going to be so much work on your side.
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Some experts have stated that your customers are the best billboards for your business; in fact, they are the best advocates for your business. It is not enough to run a great ad, but it will do you greater good when your customers are evangelizing to people about your business. In this article, we shall look at 4 marketing strategies that can turn your customers into enthusiastic advocates for your business.
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Stay top of mind
If you want your customers to become your advocates, you must give them first-class service. Imagine yourself being treated to a first-class service on a flight, given a fluffy seat, with a skin-friendly blanket, a bottle of Champaign, and an Italian dish. The feeling is great right? Creating an amazing sense of community and exemplary care towards your customer will have their mouths running. When your business is consistent with offering top-notch services and the values are always on point, you will certainly get your customers to be your advocate. Psychology is expected!
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Surprise and delight
Bring a human touch to your business. In the age of technological advancement, many businesses make the mistake of being too robotic and automated. However, despite the advancement, human feelings remain the same: we feel happy, sad, hungry, depressed, excited, loved, no matter how advanced our society has gone technological wise. No matter what, humans need connection more than ever before. A kind gesture of sending a greeting card, a personalized email, or a gift from your company to your clients can wow them and get them talking about your business to others. When your clients have the feeling that they are loved by your companies, they will be your biggest advocates.
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Celebrate your clients
The list of clients names, phone numbers, home and office addresses on your database are not just a list, but a treasure chest of cherished relationships that need to be nurtured. Most often, bringing them together for a get-together during festive seasons can make them feel like a part of a loving community. Sending them Christmas wishes, birthday wishes, and what-have-you say a whole lot. For example, if you are into real estate, if one of your clients acquires a new property, you can celebrate them on your social media platforms, of course with their permission.
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Ask for referrals
Asking for referrals is when you must have done your part of satisfying customers with the abovementioned points and they are truly pleased with your company, you can then chip in the discussion of referrals. When you have truly exceeded the expectations of your customers, you earn the right to ask them to refer you to their cycle of friends. Asking for referrals itself means consistency on your part; never allow it to be a kind of baiting as many companies erroneously do.
A Final Word
The biggest thing that will ever happen to your business is to have market and street credibility among customers. Customers are the fastest way to reach out to more prospects. When people experience mind-blowing customer service, they tend to tell the circle of their friends. Little wonder, the founder of Alibaba, Jack Ma, stated that the customers are the most important people in the company. Customers indeed pay the salaries. Treat them right!
Featured Image Source: abrn.asia
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This article was first published on 26th January 2022
nnaemeka-emmanuel
Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.
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