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If you want to improve your content management strategy, you need to recognize your target audience’s wants, necessities, needs, and interests then deliver your solution story through email or social media. Creating a content framework on your audience’s conception will enable you to convey a great user experience and maximize your traffic and conversions.
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Aside from being fitting to their needs and engaging clients appropriately, your content should also be relevant to the customer’s location in the customer journey. If the prospective client is still in the phase where they’re still trying to enlighten themselves about their needs or possible solutions, delivering them discount offers right away would do more harm than good for your brand. A satisfactory content management technique will evaluate the audience’s needs and create content that deals with those needs and provides actionable insight. In this article, I will teach you some ways to enhance your website’s content management strategy.

  • Identify Your Target Audience

Before developing an editorial schedule for your content, you must recognize your audience and find out their needs. A mismatch between the desires of your target audience and your content marketing will generate poor conversions. On the other hand, sending applicable content to the right audience will boost your engagement and lead to higher conversion rates. You may begin this procedure by developing a customer persona of your ideal customer, their needs, their purchase triggers, and their pain points. This pictorial presentation of your clients enables you to recognize their desires and develop relevant content.
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Your client persona will also comprise your target customer’s location, occupation, and industry. Using the customer persona, you can search LinkedIn for people that fit that definition and then use email finder tools to get their contact details. Doing this is incredibly helpful if you’re a B2B marketer looking for quality leads.

  • Grab Attention With Headlines

A headline is the first flashpoint when your audience opens your content. If you grab your audience’s attention with a catchy headline, they become interested in your article and read it all through, driving up engagement. According to Search Engine Journal, 80% of readers do not go past the headline to the major content. If your headlines aren’t magnetic enough, your audience will perhaps bypass your content, no matter how enlightening or well-written it is. You can follow the 4 U’s rules when crafting attention-catching headlines:
  • Make it stand out: Your headlines should stand out among multitudes of headlines.
  • Be extremely specific: Your headlines must come with loud information targeted at specific people.
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  • Express a sense of urgency: Your headlines should look like a buzzer, compelling your audience to want to read your content right away. Conversely, if they aren’t loading the urgency, your audience might want to put off your content for another day. 
  • Ensure it is useful: Your headlines should strike them with what to expect from the main body of the content.
When you acquire the capacity to grab your audience’s attention with your captions, you’ve won half the battle.

  • Create Interactive Content

An ideal content engages. The big secret of content is simply putting one-on-one conversation into writing. Interactive content is unrivaled. Motivating your audience to interact with your content in the aspect of surveys, quizzes, polls, and infographics can boost attention and customer loyalty, particularly if the content is founded on a topic that hits close to home. Using storytelling that addresses the pain points of your audience and seeping in the solutions will increase audience engagement and even generate leads. Further, having an opinion on a trend in which you put in your business as a central character in the story can inspire engagement. Featured Image Source: Mauco Enterprises
Got a suggestion? Contact us: editor@connectnigeria.com  
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This article was first published on 27th April 2022

nnaemeka-emmanuel

Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

Comments (8)

8 thoughts on “3 Ways to Improve Content Engagement On Your Social Media Business Platforms (Part 1)”

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