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  The greatest businesses don’t restrict themselves to the online world. While a lot of business owners surmise the only means to promote an online business is to do so digitally, there’s no fundamental justification for why that should be the case. The phrase “online business” implies that your business structure occurs only in the online world, not that you are, for some reason, forbidden to promote it in an offline way. The biggest winners in the business world engage in both. While some people think that offline marketing is going extinct, leading brands are not relenting in their offline marketing strategy. In this article, I discuss three offline marketing strategies that work wonders.
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  • Guerilla Marketing

Guerilla marketing is when you openly display your company’s logo or other trademarks in the open. According to Investopedia, Guerrilla marketing is the creative use of novel or unconventional methods to boost sales or attract interest in a brand or business. These methods are often low- or no-cost and involve the widespread use of more personal interactions or through viral social media messaging. For example, you can pay someone to paint an amazing mural with your company’s logo on it can do wonders for your social media presence. However, guerilla marketing isn’t inexpensive, especially if you’re going to hire a real artist to do so. Nonetheless, the benefits of such a move are quite numerous. Visualize a scenario where people walking by this mural start noticing its brilliance. Passersby, especially members of the Gen Z might even decide to take pictures of it, post it on Instagram and tag your brand. Doing guerrilla marketing can even trend on Instagram when your murals are seen as a tourist attraction. Alongside a series of hashtags, might be enough to drive a massive audience towards your Instagram profile and, from there, towards your website and e-store. Still, there’s something even more significant than the reach itself. The notion people might have about your company simply because you’ve done an unorthodox method demonstrates creativity, competitiveness and outside-of-the-box thinking. This too means that your business might become much more attractive in the eyes of your audience.
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  • Attend Industry Events

Another powerful offline marketing strategy is attending industry events. Through industry events, you can showcase your products by doing so in person and host a stand at a local industry-related event. Through this means you can network with both clients and contemporaries. By networking, you can help you organize a traditional business-world bond that will be transferable into the online world. However, if you’re to execute an event, you need to follow the right procedures so that you can accurately spend time and money in creating a traditional stand, promotional materials, training up your salespeople and then even have the opportunity of buying or hiring different mountings such as a magazine holder to hand out some of your printed content. This might seem somewhat repetitious, at first, seeing as how your company is probably already present in the majority of these industry-relevant events. Nonetheless, there’s always an opportunity to enhance the efficiency of your presence by introducing a change or two. To ensure that this method works, you need to have a clear-cut goal and a strategy that’s built around preparing for an event. Second, you need to ensure that while you are planning for a physical event, there is a balance in your time. Since you are focused on generating new leads, ensure to save some room for your existing connections to not let them down.
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As for the benefits that you stand to profit from this, it spans from direct sales opportunities (which are a short-term gain), all the way to an opportunity to create a lasting impression. It all depends on how you play your cards.
  • Print Business Cards
Business cards are often seen as out of date, however, there seems to be a rise in the business card as a form of effective offline marketing strategy. By just running into someone – a new client – the cheapest way to get him to reach you is by handing him a business card. Even in this digital world, handing a business card to a potential client is the best way to close a conversation. Featured Image Source:Lumen
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This article was first published on 22nd April 2022

nnaemeka-emmanuel

Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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