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  Digital marketing is a buzzword in today’s business world. It is considered an integral part of doing business in today’s world. Digital marketing simply means all types of marketing done through digital platforms.
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To stand out in a saturated market, businesses, whether great or small, need to employ the technology of digital marketing. Studies show that 80% often research a product online before purchasing them. In another development, businesses that employ the use of digital marketing stand the chance of selling to buyers ten times more than those that do not employ the technology of digital marketing. As we proceed to a new year, the technology of digital marketing can not be overlooked by small and medium enterprises or overemphasised. Brand awareness is the root of business growth, and can only be made possible by the use of digital platforms. In a post-pandemic world, the landscape has changed dramatically, and the means of attracting customers is now achieved through the instrumentality of digital platforms. In this article, we shall explore the top four digital marketing strategies that should be employed by SMEs in Nigeria.

  1. Search Engine Marketing

Search Engine Optimisation (SEO) is one of the most prominent digital marketing strategies that help businesses to gain online visibility, especially on the internet. When SMEs apply the right strategies using SEO, internet users who search for certain words and topics that are associated with what you offer can easily see your site. With SEO, your business site will rank among the top ten websites to appear on the screen of internet users, which can boost business audience and sales. There are various techniques to make SEO work. They include the usage of keyword research, link building, and optimization of relevant content.

  1. Social Media Marketing

Social media marketing has been described as the most popular digital marketing strategy for SMEs in Nigeria. It is far cheaper compared to others, due to its regular usage. Millions of people are now connecting with their favourite brands on social media. Studies show that 54% of social media users use social media to search for products to buy. They often rely on social media reviews to purchase a product. There are ways in which an SME can boost sales through social media. As a business owner, you should have your goals; why you want to use social media as a strategy. It could be to boost sales or create brand awareness. For example, you might want to create a Facebook business page where you can create the audience and location you want your business to be viewed.
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Second, you can put up content that might be a blend of images and short stories of what your brand is all about and run a sponsored ad. You might choose to use influencers to boost brand awareness. You can also share relevant content that can make your page a go-to place for your audience. Content such as educative, funny and entertaining writeups and videos can increase traction. This content creation can be replicated on all social media platforms, such as Facebook, Twitter, WhatsApp and Instagram.

  1. Content Marketing

Have you heard of the phrase, “content is king”? Yes, that’s how content is important in digital marketing. It is content that makes your website, and social media platforms a go-to place for everyone. Have you ever found yourself visiting a page frequently? I guess it is because of the content on that page. Therefore, SMEs must invest heavily in content creation. Contents can take the form of ads, sales copies, and blogs which can be optimised to have a higher ranking on the internet. Content marketing is affordable, especially when there are various tools such as Graphics Creator: Canva, Stock Images: iStock by Getty Images, Content Discovery: Feedly, Website Feedback Software: Qualaroo, SEO Audit: Ahrefs, Social Media Management: SocialPilot, Email Marketing: SendGrid, Graphic and Video Creator: Placeit, and Project Management Tool: Trello.

  1. Email Marketing

Email marketing is another digital marketing strategy that is very effective in reaching and keeping tabs on your audience and customers. Email marketing is when you use content writing through email. Email marketing offers you the opportunity to keep your customers updated on the newest trends in your business. Here are a few tips for using email marketing. First, build your email list through your website by creating provisions to get visitors to subscribe to newsletters. You lure people to get your free ebook, free course or a coupon. You can use the MailChimp app to get subscribers. Second, send them personalised emails. Ensure your emails are short and straight to the point, having the ability to entertain and educate. Conclusion Digital marketing will increase in the coming years. Therefore, SMEs must learn to adapt to the times and seasons. There are various digital marketing strategies out there like video content marketing, mobile marketing campaign, video SEO and so on. Featured Image Source: Marketing And Growth Hacking
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This article was first published on 10th December 2021 and updated on December 21st, 2021 at 6:30 pm

nnaemeka-emmanuel

Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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