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Here are ten actionable marketing tips from some of the world’s leading experts:
“Know Your Audience” – Seth Godin
Seth Godin is one of the world’s leading marketing experts. He says, “Don’t find customers for your products, find products for your customers.” What does this mean for you? It’s simple: get to know your audience deeply. Understanding your customers means going beyond surface-level data and really diving into what drives them. When you know your audience’s needs, desires, and pain points, you can create products and messages that truly resonate with them.“Content is King” – Bill Gates
Bill Gates once said, “Content is King,” and this statement still holds true today. Content marketing is a powerful way to connect with your audience, build trust, and establish authority. People love engaging content, whether it’s a funny skit on TikTok or a relatable tweet that goes viral. To win in marketing, you need to create content that speaks directly to your audience. Create valuable content that answers your audience’s questions, solves their problems, or entertains them.“Social Proof Sells” – Robert Cialdini
Robert Cialdini is an expert in persuasion and marketing psychology. He emphasizes the power of social proof because people tend to follow what others are doing. Think about it—when you see people queuing up to buy food at a particular restaurant, your first thought would be to assume the food must be good, right? The same applies online. Showcase customer reviews, ratings, and testimonials. These builds trust and can convince others to give your brand a try.“Build Real Relationships” – Gary Vaynerchuk
Gary Vaynerchuk, popularly known as Gary Vee, believes that building long-term relationships with your audience is more valuable than quick sales. He advises entrepreneurs to “Jab, jab, jab, right hook.” This means offering value repeatedly first before trying to make a sale. You’ve probably heard it said that people do business with those they know, like, and trust. By focusing on offering value first, you’re trying to increase the “know, like, and trust” rating you have with your audience.“Go Mobile or Go Home” – Neil Patel
Neil Patel is a top digital marketing expert and current owner of Answerthepublic. And one of the things he constantly reminds us is that “mobile is the future.” With the majority of internet users in Nigeria accessing the web via smartphones, making sure your website, videos, graphic designs, emails, and even ads are mobile-friendly is important. Think about how frustrating it is when a site doesn’t load properly on your phone. Frustrating, right? Ensure you don’t lose customers because of poor mobile experience.Sign up for the Connect Nigeria daily newsletter
“Utilize Influencer Marketing” – Kim Garst
One of the strategies that helped MTN Nigeria dominate the Nigerian market was its strategic use of influencers such as popular Nollywood stars and Music artistes in their marketing campaigns. And this is what Kim Garst, a social media expert advice.  Working with the right influencers can skyrocket your brand’s reach.“Stand for Something” – Simon Sinek
Simon Sinek’s “Start With Why” may at first glance not really come off as a marketing book but when you read the book and some of the examples he shared, you begin to understand how it relates greatly to marketing. His philosophy is all about standing for something. Consumers, especially the Gen Zs, are drawn to brands that stand for something—whether it’s supporting local farmers, empowering women, or being eco-friendly. Don’t just sell products; sell your mission. Tell your audience why you do what you do.“Measure What Matters” – Ann Handley
Ann Handley advises that “what gets measured gets managed.” In other words, track your marketing efforts to see what’s working and what’s not. Are your Instagram ads driving traffic? Is your email newsletter getting opened? Regularly track yoru key performance indicators (KPIs) such as engagement rates, conversion rates, and ROI. Tools like Google Analytics and Facebook Insights can help provide detailed reports on what’s working and what needs adjustment.“Use Video to Tell Your Story” – Rand Fishkin
Rand Fishkin, founder of Moz, suggests using video as a powerful way to connect. People love videos — they are engaging, easy to consume, and highly shareable.  Creating short, compelling videos on platforms like TikTok and Instagram Reels can significantly increase your brand’s visibility and engagement.“Consistency is Key” – John Jantsch
Finally, John Jantsch, author of Duct Tape Marketing, reminds us that no matter what other marketing strategy you adopt, if you are not consistent, you’ll certainly not last in the game. consistency builds trust. If you post once in a blue moon, your audience will forget about you. People are busy and they have limited attention span. But with consistency, you can have them always coming back to you.Register to attend the CN Business Mixer
Concluding Thoughts
These marketing tips may appear simple but trust me, they are powerful and practical. They can help you to elevate your marketing game. So, take a page from the playbook of the pros, and start implementing these tips today. Your brand will thank you for it!Got a suggestion? Contact us:Â editor@connectnigeria.com
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