The Weapons of The Salesman: Integrity

Success in what you do is a function of the things you know and your willingness to continue to learn and apply the things you know. As a sales trainer, marketing consultant and bestselling author, I have researched models that will take the salesman to desired destinations; no matter the industry or situation. I call them: The Four Weapons of the Salesman. Let me share them with you:

1. Integrity:

Master salesman Zig Ziglar said, ‘‘It is true that integrity alone won’t make you a leader, but without integrity you will never be one.’’ Integrity is everything. Integrity is not a common commodity. It is a product that lives inside the mind of a successful salesman. It is a character trait that emanates from inside that overcomes the outside. Integrity is rare, thus upheld by few; don’t expect it from everyone. Integrity is not riches, yet it is greater than wealth! It is an attribute that doesn’t come easily. Integrity is not a skill; it is a consistent character that distinguishes an individual. It is for individuals who want to prove a point even if they are standing alone.  Integrity is one thing everyone wants to be present in any deal.

Integrity covers every gap.  It fixes every other weakness. In the scale of leadership, integrity is rated higher than skill. A lot of people have skills but only few can boast of integrity. A man of integrity could be pardoned in other areas of weakness. Integrity is the starting point in any appraisal. Deficiency in integrity affects other areas negatively. Integrity is one of the foremost qualities of a salesman. A salesman who shows a character of integrity will stand out always, he will command a lot of followership. Integrity has its place in the journey of success. No matter what you do or where you see yourself, once integrity is missing, everything is lost!

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George Emetuche is a Brian Tracy endorsed best-selling author, sales trainer, life coach, on-air personality, motivational speaker, sales, and marketing consultant. He is the Chief Executive Salesman at The Selling Champion Consulting Limited. The company trains salespeople and other professionals on winning sales strategies. Reach him via sales[@]thesellingchampionconsulting.com or thesellingchampionconsulting.com

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