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Every business needs visibility to thrive, because of this business owners ought to be on the lookout for ways to improve the visibility of their business. Increased visibility of a business is the way to gaining more clients or customers, thereby, bringing in more sales.

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Here are succinctly explained measures to increase your business visibility.

1. Define your audience explicitly

This is one dominant measure that should not be taken lightly so as to avoid being visible to the wrong set of people.

For instance, as a front end Web developer, your audience is business owners and professionals on the online place not petty traders in the market.

2. Know where to find your audience

The next to consider is where to find your audience, are they in the online space? Are they off the media? What social media platform can they be found in their numbers?

Having an answer to all of these would help to put wasted effort to minimal, you’ll invest your efforts in the right places and to the right people.

3. Keep showing up

Now that you know who your audience is and where they are, the next thing is to fill their vision with the sight of your business and fill their ears with the sound of your business and this is done by giving them value at very little or no cost.

For a business that has its audience in the online space (keep in mind that, almost all businesses, if not all businesses have their audiences online) the best way to keep showing up is by putting up value-filled and engaging content that relates to your business.

4. Prioritise Networking

As a business owner networking brings invisibility for you massively, connect and build valuable relationships with people in the same business niche or similar niche as you are. This is because when the need to outsource arises you’re the very first person who comes to their mind.

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Moreover networking with people in a similar and interconnected niche with yours is really important too. For instance, as a voice-over artiste you should be in touch with a lot of video creators, mobile app creators, etc because they can’t do without your service or business and that in some way create an awareness for you and your business

5. Use of campaigns

An online and offline campaign drives visibility for businesses, campaigns require a whole lot of revenue so proper research should be carried out before any business embarks on a campaign. Campaigns give you an edge over your competitors and place you in the mind of your audience and potential customers.

6. Sponsorship and donations

Sponsoring events, scholarships, etc and making donations in the name of the business helps to make awareness and boost the visibility of a business

7. Make use of google my business

Google my business simply helps you to put your business on the search engine; Google. This enables you to also put the details of your business such as services you render, location, contact details, etc. This would help your business to come up amongst the listings when a search is carried out on Google for anything related to your business.

8. Take a journey of assessment and redo or modify

Go ahead to examine all you’ve done to help the visibility of your business and take note of what worked the most, what your audience loved the most, what brought in more audience and what didn’t work at all.

From that result, you’ll draw out what you’ll carry out consistently, what you’ll not do at all anymore, what you’ll do but put some modifications and tweaks in place, etc.

Featured Image Source: Talk Business
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This article was first published on 2nd April 2022

chidiogo-akaelu

Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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