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  According to Wikipedia, Brand protection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission, as this may cause loss of revenue and, usually, more importantly, destroys brand equity, reputation and trust.
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As your brand grows, it is likely that many counterfeiters would want to rip off the success of your brand, by replicating your processes, features or strategy for their profit. Brand protection helps you make it difficult for infringers and counterfeiters to use your intellectual property without permission from your brand. This helps to preserve the integrity of your brand, and assure your customers of quality control. There are different aspects of brand protection
  • Copyright: This is the exclusive right to publish, reproduce, adapt or other related rights on literary works, artistic works, musical works, architectural works etc.
  • Trademarks: This deals with distinguishing marks that are identifiable, and set apart one brand from It could be a logo, brand caption, mark etc.
  • Patents & Design: A patent is acquired for an invention or inventive process which is new and useful restricting others from copying it. Whereas a design is obtained in order to protect the aesthetic or ornamental features of a product.
Other things that can be protected are brand trade secrets, industrial design rights among others. The first step to launching an effective brand protection strategy is to go through a registration process. For copyright, registration is not a prerequisite to enjoying brand protection. Works eligible for copyright protection must have a measure of originality and be in a fixed medium of expression. If these can be established, you have the right to sue for copyright infringement. However, the other brand protection strategies will require registration at the requisite registries in Nigeria.
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To establish brand protection rights, the onus falls on the brand owners claiming an infringement has occurred. They must prove that the exclusive rights of the brand lie with them, that the brand’s rights have been infringed, and provide evidence to back up this claim. Apart from legal requirements, other steps that can be taken are: 1. Training your team and members of staff on the culture of your brand. The training will provide them with knowledge on how to deal with infringement, preservation of sensitive information, and invariably will prepare them to defend and represent the brand to the public. Once you can effectively infuse your workers into the operations and culture of your brand, they become unapologetic ambassadors. 2. Monitoring your channels effectively. Ensure you have watchdogs at the different registries so as to stop any form of infringement or use of a brand mark, logo or similar brand identity traits you have before it becomes notable. 3. Utilize technology: Utilize technology to track down any form of infringement on social media platforms, and other sites, so that no other brand will easily pass off as yours, and reap benefits of your goodwill. Brand protection is very important especially because your business reputation is tied to the delivery of your brand. Business is about establishing trust and leveraging the loyalty of your customers. The value placed on your customers will reflect on the measures you put in place to protect your brand. Featured Image Source: MadeSimple
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This article was first published on 13th November 2021

grace-christos

Grace Christos Is a content creator with a proven track record of success in content marketing, online reputation management, sales strategy, and so much more.

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