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Using the right tools can generate great results in digital marketing, especially for FinTech companies. Conversion rate optimization solutions are crucial if you want to maximize your SEO and marketing efforts. To grow your FinTech company no matter its size, there are available methods that can strengthen your conversion rates to get more loyal consumers. To fully take advantage of your startup’s website, blog, and landing page, there is a need to understand what attracts visitors to your website or drives them away. Your job is to look for a better strategy that can encourage conversation rates using the right tools.
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To start with, conversion rate optimization (CRO) is very important, however, to make it work, you must determine why your CRO is low and take the necessary steps to remedy the situation. In this article, I discuss a few tools that increase the conversion rates of your website.

  • Google Optimize

Google optimization is one of the most popular tools web developers use to boost conversion on websites. It is a free tool that enables marketers and developers as well to assess the effectiveness of alternative text and visuals on the same page. It is conceivable to establish two different versions of a website, such as X and Y, and then perform a multivariate assessment or test using the elements of both. Then you may study and observe the conversion rate of each page after a certain period has passed. Eventually, you select the page that generates the most traffic.

  • HeatMapCo

This tool is known for its ability to capture visitors on their first visit. Your visual or message’s ability to provoke an action from a visitor may be calculated using this tool, which is what its name indicates. Furthermore, it is also important to note that it uses an algorithm obtained from scientific studies and real-time data for eye-tracking projection. On-page items may be seen and evaluated using user view data with HeatMapCo. Also, this technique does not need any code modifications on your website. 
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  • Convert Pro

Convert Pro has been manufactured to be the only email opt-in and lead generation plugin you’ll ever need. The tool is easy to use, effective, and delivers concrete results.  Besides, it encompasses multi-step forms for high conversion, optimized opt-in configurations, and advanced integrations, which enables you to adopt it with your favourite email providers and CMS. It is important to note that Convert Pro comes with ready-made templates that might be carried out along with a drag and drop page builder to construct entirely responsive forms from scratch.

  • GTmetrix

GTmetrix helps to improve the speed of your website, landing page, and blog. As a FinTech company when the landing page of your company takes time to load, it can discourage regular visitation. As a CRO toolkit, GTmetrix strives to enhance your site’s performance. The solution employs over 30 different techniques to analyze your website. The report delivered by the platform will demonstrate to you what needs to be improved to speed up loading and, as a result, conversion. GTmetrix provides customers data with the knowledge of effective digital marketing strategy. Each of GTmetrix’s four subscription plans provides a different set of capabilities, API credits, and report filters. The free plan enables you to evaluate up to three URLs. The most accessible plan begins at only $14.95 per month.
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  • Lucky Orange

Lucky Orange analyzes visitor behaviour, visualizing your dashboards and charts. In addition, it also generates real-time session records so that you may learn about clients’ problems before they leave your site. It’s also possible to detect the portions of your website that were overlooked by Lucky Orange’s snapshots of clicks, scrolling, and movements on the page itself. Finally, you may test out Lucky Orange’s conversion enhancement software for seven days without paying anything. Being sure of the size of your business, you may pay anywhere from $10 to $100 a month for a more extensive package if you so want. Featured Image Source: Ocean 5 Strategies
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This article was first published on 30th April 2022

nnaemeka-emmanuel

Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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