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  The new rave in town is Artificial Intelligence (AI). While many of those who throw the words around use it as nothing more than just a buzzword, AI is more.  It’s a transformative force reshaping various industries, including sales. That is why as an entrepreneur, you can’t afford to turn a blind eye to AI tools for business.
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For Nigerian businesses, leveraging AI can be a game-changer, presenting you with unprecedented opportunities to enhance your efficiency, understand customer behaviour, and ultimately boost your sales. In this article, I will show you three simple AI tools for business that you can start using today to significantly improve your sales outcomes.

What is AI and How Did We Get Here?

AI refers to computer systems with the special capability of performing complex tasks that used to be performed only by humans. These tasks include learning (the acquisition of information and rules for using the information), reasoning (using the rules to reach approximate or definite conclusions), and self-correction. Initially, AI was perceived as a futuristic concept that you only get to see in Sci-Fi (science fiction) movies. Today, it’s now a reality as it is embedded in everyday applications, from virtual assistants like Siri and Alexa to recommendation systems used by Facebook, TikTok, Netflix and Amazon.

Misconceptions and Opportunities

Despite the many advancements and opportunities that AI presents, it’s often misunderstood. One common misconception many have about AI and one which has been peddled for so long by some Nigerian social media influencers is that AI will replace human jobs. But, is that the truth? You see, while AI can automate most of the repetitive tasks we do, it’s designed to augment human capabilities rather than replace them. For instance, AI tools can handle data analysis and customer interactions at scale so you or your sales team can focus on strategic planning and building relationships that will drive your business. Another misconception is that AI is too complex or expensive for small businesses. In reality, many AI tools are affordable and user-friendly, making them accessible even to Nigerian SMEs. The opportunities AI presents are vast, from personalized marketing to predictive analytics that forecast sales trends.

Three AI for Business Tools to Boost Your Sales Process

Here are 3 AI tools that you can use today to help boost your marketing and sales process significantly when used right.

ChatGPT

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ChatGPT is probably the most common AI tool today because it was ChatGPT that popularized the idea of AI. However, many persons who know about this tool either don’t know how to use it or don’t know how to optimally use it for their business. Developed by OpenAI, ChatGPT is an advanced AI chatbot that can assist with customer service, content creation, and even lead generation. It can handle customer inquiries, provide detailed information, and engage users in meaningful conversations.
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By integrating ChatGPT with other messaging tools, you can use it to automate your customer support and enhance user experience on your websites. To use ChatGPT, visit their website: www.chat.openai.com

Bing AI Image Generator

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A few months ago in the Nigerian social media space, there was a sort of craze for AI-generated photos of individuals. All you have to do is feed the AI system with any of your photos and it will recreate the photo more beautifully. Many used this as their new profile pictures as they had unimaginable quality and sceneries. Well, a few months afterwards, the Bing AI Image Generator came along and interestingly, not many entrepreneurs are using this tool in their business. Bing AI Image Generator is a tool that uses artificial intelligence to create high-quality images based on text descriptions that you supply. This can be incredibly useful for your business in creating captivating visuals for marketing campaigns, product listings, and social media content without needing a professional photographer or graphic designer.
  • To use Bing AI Image Generator, visit their website: www.bing.com/images/create
  • Note, that you will need to have a Microsoft Outlook or Hotmail account to use this site. Don’t worry, it’s free to create just like Gmail.

Canva

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Canva isn’t an AI tool in the manner which ChatGPT and Bing AI Image Generator may be understood. Canva is a simple-to-use graphic design tool that has been around for quite some time. Last year, it incorporated AI technology into its system, further simplifying graphic design for marketing materials, social media posts, and presentations. With its intuitive interface and vast library of templates, Canva allows you to create professional-looking designs for your business without needing a graphic designer. The good thing about Canva is that it can be used both on your PC or phone, allowing you to access it wherever you are. Aside from graphic designs, Canva can be used to produce marketing videos for your business and beautiful PowerPoint presentation documents. To use Canva, visit their website: www.canva.com or download their app from the Google Playstore or Apple Store.
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Conclusion

AI tools are revolutionizing the way businesses operate, offering significant advantages in efficiency, customer engagement, and sales performance. As an entrepreneur, embracing these technologies can lead to substantial growth and competitiveness in the market.  By integrating tools like Canva, ChatGPT, and Bing AI Image Generator, you and your team can work smarter and achieve better results.
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This article was first published on 8th June 2024

victor-ifegwu-mbonu

Ifegwu-Mbonu Victor is a Personal Growth and Leadership Trainer who provides training and coaching to individuals and organizations.

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