In our present world not being digitally educated as an employee, an
employer, a prospective employee or a fresh graduate is a minus. As a matter of fact, our world is wired around technology and we are in an era we call the digital economy.
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Businesses, especially tech companies and indeed all organizations, are going digital and are out to employ or have within their workforce people who’re tech-savvy. Recruiters are out for people will both soft and hard skills, and are very keen on those who can manoeuvre their way through technology to bring results.
In this article, I am going to take us through the top 6
digital skills that can make you stand out in the marketplace. I’m going to define these skills so that you can upgrade yourself in any of them.
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Programming, Web And App Development
This is in fact the hottest cake in the digital world. Tech products and digital devices are built around programming language, in the literal sense, coding. Having knowledge of Angular, PHP/JavaScript, Bootstrap, Code Igniter, MySQL, and JQuery make you a darling to recruiters. In a LinkedIn study, programming, web and app development was listed among the top 10 in-demand skills by employers. These days when companies are all out to be on digital platforms, web and app developers are sought after to build and maintain either their apps or websites.
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Digital Business Analysis
Digital Business Analysis as the name sounds helps organizations to analyse and understand how their business can upscale and boost their profitability with available data by digital means. A digital business analyst is responsible for monitoring a company’s digital footprint, which includes its website and social media content. This skill on a CV can attract opportunities for the bearer of the CV.
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Digital Design And Data Visualization
In the simplest form, I call this skill user experience and user interface skill. If you’ve seen the term UI and UX, this is where this skill falls under. Websites, applications and digital tools are designed by digital designers and digital visualisers who use their skills to make apps, websites, and digital tools navigable and easy to operate. They apply appropriate colours, bars, pages, and buttons found on apps, websites and digital tools. The reason why Facebook is blue with its easy-to-access features is as a result of expert digital designers. These digital designers use tools such as Tableau and Power Bi to design.
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Digital Product Management
Another in-demand skill is digital product management which is all about ensuring that software is continually improved with new features, and also ensuring that software and digital products meet the needs of their users with constant maintenance in order to avoid hitches. Furthermore, they’re responsible for integrating new features into apps and software. This skill will demand both scientific and artistic prowess on the part of the expert.
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Digital Project Management
This skill is all about developing digital products in a cost-effective manner. This skill requires a person to manage a company’s online marketing strategies, and also to help companies develop digital marketing campaigns and web applications. Furthermore, they’re responsible for putting into detailed reports the company’s risks rate and opportunities through digital means. These people are expert users of SCRUM and AGILE software. Indicating that you’re an expert in SCRUM and AGILE software in your CV gives you an edge under the scrutiny of HRs and recruiters.
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Digital Marketing
This skill is all about promoting the products and services of tech companies or businesses through various mediums. Digital marketing is also known as online marketing, and it’s the promotion of brands with aim of connecting with potential customers using mainly the internet and digital platforms. Below are examples of digital marketing tools
Conclusion
This article has been able to show the top 6 digital skills that are in demand in today’s business world. Aside from the abovementioned skills, others include social media management, data analysis and data analytics (the process of collecting raw data from feedbacks and findings and putting them in simplified forms, especially with the use of spreadsheets), graphics designs and so on. It’s expedient that a graduate is skilled in one or more of these skills.
Featured Image Source: European Training Foundation
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This article was first published on 5th October 2021
nnaemeka-emmanuel
Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.
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