A Checklist To Exploring Strategies For Your Business
As an entrepreneur, having a strategy is a major part of your business. This might come off as a big deal if you are a newbie, but this piece will attempt to simplify the process for you and your business. Read more about Business A strategy is not a goal neither is it an […]
The Hexavian Masterclass
The Hexavian Masterclass is a full day intensive yet exciting class on Business, Brand, Strategy, and Project Management. It’s for business owners, managers, corporate executives, career professionals, aspiring moguls and any one hoping to go further ahead in developing a brand, brands and businesses. Venue : Colonnades Hotel Ikoyi, 21, Alfred Rewane Street (formerly Kingsway […]
Business Growth Tip: Gain More Customers With Social Selling
Before we sink our teeth into gaining more customers with social selling, we’ll try to understand what it is, and how it works. Social selling involves searching out, connecting and engaging with potential customers on social media. It’s not regular social media marketing; with social selling, the focus is on building a relationship with people […]
Introducing Issues-Based Politics as Campaign Season Begins
The much-awaited presidential campaign season began officially on Sunday, 18th November as the ban was lifted by INEC. However, not until the 1st of December will counterpart governorship candidates have a go at going head to head in their respective states with their promises to the people and campaign proper. Now that the ground is […]
Business Growth Tip: How to Win Back Customers You’ve Lost
Anyone who has been in business long enough will have lost customers- just as they’ve gained new ones. It’s not necessarily a bad thing; these customers may have moved on for reasons that aren’t your business’s fault. And that’s fine. However, it might be worth trying to get them back to patronizing you, especially if […]
Tony Anenih: How a Strategist Propped Up a Political Party for 20 Years
Chief Tony Anenih bid the world goodbye on Sunday, 28th October after an undisclosed but brief illness. His family, associates and the Peoples Democratic Party at large will realise they have lost an important figure in matters of strategy. The name Tony Anenih rings a certain negative tune in the ears of many Nigerians, but […]
Social Media Marketing Tips: The Power Of Social Listening
Social Listening refers to the way you track conversations on social media relating to your industry and how you respond to them to encourage an increase in reach of your brand. With social listening, you are able to leverage your customers’ and prospects’ needs and satisfy them to the extent that they become leads. Some of […]
Business Growth Tip: Create a Sales Funnel That Draws Customers In
A lot of the time, we think of the sales process as a three-stage thing: we present product to customer, customer likes product, customer buys product. But if you’ve really been in the business of getting people to purchase your stuff, you’ll know that the three-step sketch above doesn’t mirror reality. It doesn’t even come […]
The TEF Forum 2018
The Tony Elumelu Foundation Entrepreneurship Forum (TEF Forum) will return to Lagos for its fourth edition, on the 25th of October 2018, at the Federal Palace Hotel, Victoria Island, Lagos. As is the custom of the forum to thrill guests with firsts, this year, over 5,000 African entrepreneurs will linkup with top African investors from […]
Video Of The Week: How To Set Goals And Achieve Them | Motivational Thursday
One of the attributes that define us as humans is that we are goal-driven and ambitious. This means that we have to set goals and achieve them to become better versions of ourselves. Our video of the week shows us some strategies we can employ to help us achieve our goals and start living the […]
Business Growth Tip: Create a Niche for Your Business
Many small businesses in Nigeria struggle to stay afloat in their spaces because they’re being crowded out. There’s just too many ventures offering the same sort of product and service as they are. The market grows, but so do the number of competitors. Growth is difficult in such environments because they’re bulging with businesses battling […]
Social Media Marketing Tips: Buyer Personas And What They Mean For Your Business
One of the fundamentals of inbound marketing that a business owner should have in mind when trying to execute a successful content marketing strategy is Buyer Personas. What are Buyer Personas? Imagine you’re an animator and your next project is to create a comical character based on a real-time figure. Beforehand, you would already have a picture […]
Business Growth Tip: How To Work With Long-Term Plans
Ada opens a shoe store with one intention: she wants to eventually earn a decent income from it. She rents a shop, stocks it with ladies’ footwear, puts up a signpost at its entrance, and opens business pages on social media channels. A friend tells her it’ll be nice to have a tagline for her […]
How To Start A Vehicle Rental Business In Nigeria
Vehicle rentals exist because there’s a real, constant and stable need for them. Businesses sometimes want a vehicle to convey guests; wedding attendees might prefer to travel in a van that’s headed straight for their specific destination, and sports teams would pick a bus that’ll go the distance and keep their team talks and banter […]
Business Growth Tip: Automate Your Business Processes
Let’s say you’re running a side hustle apart from your 9-5 job. Your day is usually crammed full with office tasks, and you seldom have time for much else. You’re trying to maintain your small business’s social media pages, but it’s a hard ask. Or maybe you’re a full-time entrepreneur. You always have tons of […]
Social Media Marketing Tips: What You Should Know About Micro-Influencers And How To Work With Them
As brands and social media experts become more conversant with the best practices for social media, they continually unravel trends that promote brand awareness and higher conversion rates. One of these trends is micro-influencers. They are the newly discovered players in the advertising industry and are rapidly replacing their counterparts, the macro-influencers. Micro-influencers are brand promoters with a significant […]