5 Money-Making Skills Every Business Owner Should Have
In the dynamic landscape of entrepreneurship, possessing a range of money-making skills is crucial for business owners aiming not just for survival, but for sustainable growth and prosperity. Beyond a great idea and passion, the ability to generate revenue and manage finances effectively is paramount. Here are five money-making skills that every business owner […]
How to Make Your Sales Process Easier with Artificial Intelligence
The sales process has always been a delicate balance of art and science. In the digital age, this equilibrium is being further refined with the infusion of Artificial Intelligence (AI). AI is reshaping how businesses approach sales, bringing in unprecedented efficiency, predictive accuracy, and customer insights. Here’s a guide on how AI can make […]
What Is Tech Sales, And How Do You Break Into It?
Imagine a realm where technology isn’t just about innovation; it’s also about building connections, solving problems, and driving growth. This realm is tech sales—a dynamic field that blends technology expertise with the art of persuasion. Tech sales professionals are the bridge between cutting-edge solutions and businesses seeking transformation. In this narrative, we’ll delve into […]
4 Compelling Marketing Ads That Drive Action
Imagine an advertising landscape where every message is a call to action, a symphony of creativity that resonates deeply with audiences and compels them to take that crucial step forward. In marketing, creativity is the secret sauce that transforms passive viewers into engaged customers. In this narrative, we’ll explore four ingenious marketing ads that […]
How to Sell More When People Spend Less
When the growth engines of our economy run slower, the spending power of the average person takes a hit. Most of the public wants to buy less and save more so that the funds they have will last them a bit longer. After all, it’s hard to tell when things will pick up. But […]
5 Ways to Leverage Social Media Platforms to Boost Sales
Social media has transformed the way businesses promote their products and engage with customers. For tech companies in Nigeria and across Africa, leveraging social media platforms effectively can be a game-changer for increasing product sales and brand visibility. With millions of active users on various social media channels, it presents a vast pool of […]
How to Revive Your Business When Your Sales are Falling
Regardless of the kind of business you run, its sales are almost certainly the ultimate metric by which you measure its performance. And that’s understandable; without products moving off your shelves and money coming in for them, your enterprise will tether on the edge of failure. Read more about Business If you’re battling with […]
6 Powerful Marketing Psychology Techniques
In the fast-paced and competitive world of marketing, understanding consumer behaviour is key to driving sales and achieving success. By leveraging the principles of psychology, businesses can tap into the subconscious desires and motivations of their target audience. This article explores six powerful marketing psychology techniques that will not only captivate your audience but […]
Empowering Sales Professionals for a Decade of Success
Sales and Selling Price Price is what you pay. value is what you get. – Warren Buffett. The economic outlook as we already know is tough. Prices of products and services are going up. Naira is losing value. Purchasing power of buyers is becoming weaker which has caused anxiety in the system! Where do […]
Navigating Sales Negotiations – Tips for Win-Win Outcomes (Part 2)
In part 1 of our article on sales negotiation, we discussed five ways to negotiate sales. I stated that sales negotiations are of utmost importance in driving the success of any business. A skillfully conducted negotiation holds the potential to lead to a mutually beneficial agreement that leaves both the seller and the buyer […]
Navigating Sales Negotiations – Tips for Win-Win Outcomes (Part 1)
Sales negotiations play a critical role in the success of any business. A well-executed negotiation can result in a mutually beneficial agreement that satisfies both the seller and the buyer. However, sales negotiations can be challenging, as it requires effective communication, strategic thinking, and achieving win-win outcomes. In this analysis, we will explore key […]
Mastering the Art of Selling: Essential Tactics for Sales Success
Sales play a vital role in the success and growth of any business. It is the art of persuading and influencing potential customers to make a purchase, ultimately driving revenue and profitability. However, sales success requires more than just pitching products or services; it involves understanding customer needs, building relationships, and implementing effective strategies. […]
The Art of Sales: Techniques for Closing More Deals
In the world of business, sales are the lifeblood of success. Without sales, businesses cannot survive, let alone thrive. Therefore, mastering the art of sales is crucial for any business looking to win more customers and close more deals. In this article, we will explore techniques for closing more deals and winning more business, […]
How to Sell Anything to Nigerians
You can’t be blamed for adopting the selling techniques that the world’s best sales gurus recommend. But here’s the problem: a lot of those tips are primed for cultures that are far removed from ours. So don’t be miffed if they fall flat with your leads, prospects and customers. Nigerians are just built differently […]
The Wema Bank Bankers in Training Program 2023
Wema Bank is currently accepting applications from persons who want to be a part of its Bankers-in-Training program. It is specifically looking to hear from young graduates who are tech-savvy and want to kick-start a career in sales. If these details describe you, this is an opportunity you may want to explore. Read more […]
Fast and Efficient Strategies to Elevate Your Sales Process
The sales process is an integral part of any business, and it’s essential to streamline it for maximum efficiency and success. In today’s fast-paced business world, it’s vital to stay ahead of the competition, which requires businesses to implement fast and efficient strategies. In Africa, startups and small businesses are booming, and sales success […]