The Role of Sentiment Analysis in Nigerian Public Relations
Sentiment analysis refers to the computational identification and categorization of opinions (positive, negative, or neutral) expressed in text, often using machine learning and natural language processing techniques to parse vast volumes of unstructured data. In Nigeria, the proliferation of smartphones and internet access has led to an explosion of user-generated content on platforms like Twitter, […]
Panther Pulse Limited: Crafting Powerful Brand Stories and Experiences
Founded in 2015, Panther Pulse Limited is a Nigerian company specializing in public relations, marketing communications, and events management. Over the years, it has positioned itself as a key player in these industries by providing a range of services tailored to businesses looking to enhance their brand presence. Read more about Business Panther Pulse […]
Business Growth Tips: How To Use PR To Grow Your Business
Businesses need to create and maintain a positive public image if they’re going to attract and keep customers. And if they want to get to the top of their industry, they’ll have to project the image of being a leader in their niche. Your success in the world of commerce basically begins with making the […]
Wimbart Launches Third Edition Of PR Office Hours
Early-stage African tech start-ups can now apply for the three-month comms programme. Wimbart, the Public Relations agency specialising in Africa & emerging markets, returns with the launch of its third PR Office Hours programme. The programme has been designed to equip African and Africa-focussed startups with the PR tools required to support and achieve their business […]
Tech PR Firm, Phyllion Set To Hold First Of Its Kind Tech Conference Online
The first of its kind in the Public Relations Space, Phyllion Tech PR Conference is a convergence of players in the technology and communications ecosystem. It aims to chart the future of African tech through conversations from key leaders and players within these sectors on how businesses now and in the future can leverage […]
Dr Aliyu Ilias, Other Experts Launch CEM Bundle 1.0
Over the years customer experience management service has become a secret to profit-making in businesses as well as a tool for business sustainability. However, following several complaints by consumers and further research through mystery shopping of organisations/companies and providers of goods and services, customer experience management experts, conveyed by Dr Aliyu Ilias, came together to […]
To Build A Nation Tour: Next Stop, Cross River State
To Build A Nation tour continues and will be making its next stop at the Cross River Town Hall Meeting on Tuesday, 28 August 2018, by 11:00 am at the Transcorp Hotel in Calabar. The movement, planned and delivered by the Kingsley Moghalu Initiative, is a core part of the B.I.G (Build, Innovate and Grow) Nigeria vision […]
5 Ways to Run Your Small Business Into The Ground
Some of the most valuable advice in business comes from mistakes others have made. When you pay attention, you learn not only what to do, but what not to do. You need to know what pitfalls to look out for, and what practices you have espoused that spell doom for your small business. Here are […]
7 Vital Differences between Public Relations and Advertising
By Joy Ehonwa Fresh graduates searching for a career, and entrepreneurs trying to promote their fledgling business, often have questions about public relations and advertising. These two very different industries are frequently confused as being one and the same. The emergence of the “Public Relations and Advertising Agency” (an attempt at Integrated Marketing Communications) doesn’t […]