4 Pricing Strategies to Help Your Business Survive Inflation

As of this article’s writing, Nigeria is in the grip of intense inflationary pressure. On average, prices have shot up 33% in the last year. Energy, food, and transportation costs have soared by much greater margins. If there ever was a need for businesses to adopt smart pricing strategies, it’s now. They’ll either do […]
How To Get Value on Any Product

When you spend your hard-earned cash, you want to make sure you are getting a good deal. It’s important to be a smart shopper and get the most value on any product you buy. Here are some easy tips to follow: Read more about Business Do Your Homework First Before buying anything, you should […]
These Signs Show that You Underprice Your Product

Pricing your product is a delicate balance. Set it too high, and you risk alienating potential customers. Set it too low, and you could be leaving money on the table while undervaluing your offering. Determining the optimal price point requires careful consideration of various factors, including production costs, market demand, competition, and perceived value. […]
Empowering Sales Professionals for a Decade of Success

Sales and Selling Price Price is what you pay. value is what you get. – Warren Buffett. The economic outlook as we already know is tough. Prices of products and services are going up. Naira is losing value. Purchasing power of buyers is becoming weaker which has caused anxiety in the system! Where do […]
3 Effective Ways To Price Your Products In 2022

The year is not over yet until it is. There are certain things you can still get right with your business within the next three months, which will set you up for greater success in the future. One of these things is the price factor of your products or services. A lot of business people […]
How To Set The Right Price For Your Product Or Service

The process of setting a price for your product or service is important. If you get it right, you could reap gains that correspond to the value you’re delivering for your customers. But if you don’t, you may fail to make enough sales to grow your business over time. Read more about How To […]
Top 5 Affordable Tablets

Tablets have been the great balance between a smartphone and a laptop. They come in handy when you need to consume multimedia, read the news or eBooks, send emails, or do some word-processing. You can even perform some power-intensive tasks on high-end tablets like the Apple iPad. Although they are becoming quite unpopular, tablets still […]
Social Media Marketing Tips: What You Should Know About Micro-Influencers And How To Work With Them

As brands and social media experts become more conversant with the best practices for social media, they continually unravel trends that promote brand awareness and higher conversion rates. One of these trends is micro-influencers. They are the newly discovered players in the advertising industry and are rapidly replacing their counterparts, the macro-influencers. Micro-influencers are brand promoters with a significant […]
Top 5 Smartphones Under ₦60,000

Good performance, durable design, nice battery and camera, are few of the perks of getting a smartphone around the 60k mark. Thanks to some pretty good mid-level smartphones and OEMs that market cheap devices, one can now cop a premium looking phone for a not-so-high price. So, if you are on the lookout for good smartphones, […]
Buying And Selling Online Made Easy For Nigerians with KAYMU!

By Tito Philips, Jnr. Thanks to Kaymu many Nigerians can now buy and sell easily online. The new eCommerce website is Nigeria’s #1 Online Marketplace that offer sellers the opportunity to own a shop online where they can sell more of their items to the growing numbers of Nigerians online, currently over 60 million and […]