Archives Tag: Platform Branding
The Power of Branding: How Platform Branding Helps Nigerian Businesses Stand Out
April 19, 2022
As a business owner, to ensure you can stand out in the highly competitive marketplace, you need to find ways to differentiate yourself and capture the attention of your target audience. One of the most effective ways to achieve this is through branding. Branding goes beyond just creating a logo or choosing a colour … Continue reading The Power of Branding: How Platform Branding Helps Nigerian Businesses Stand Out
The Essential Guide To Personal Branding
April 19, 2022
In the midst of these unsettling times, a jewel of a book has emerged like a Phoenix out of the Ashes. Uju Obuekwe, a Barrister and Solicitor turned Professional Branding Expert has created a Masterpiece. Uju’s foray into the world of Branding is no ordinary one and culls from a deep rooted interest and determination … Continue reading The Essential Guide To Personal Branding
By guestwriter
Connect Nigeria’s Business Mixer Holds on December 8, 2017
April 19, 2022
Just before this year draws the curtains, Connect Nigeria announces the last business mixer for 2017. Connect Nigeria, in collaboration with British Council, invites you to a special business mixer themed ‘CONNECT 4 GROWTH’ on the 8th of December, 2017 by 6 pm. This edition of the Bizmixer celebrates entrepreneurs, and will be connecting new relationships with the likes of Sage One, DIY Law, Wild fusion, … Continue reading Connect Nigeria’s Business Mixer Holds on December 8, 2017
By guestwriter
Uju Obuekwe, Director and Head of Brand Strategy, Platform Branding Company, to Speak at the ConnectNigeria eBusiness Fair
April 19, 2022
Uju Obuekwe is Director and Head of Brand Strategy at Platform Branding Company, a service branding and advertising agency. She holds a degree in Law and in view, a Masters in Business Administration. Prior to being a brand consultant, she began her career practicing Law before taking up a career in banking and management, where … Continue reading Uju Obuekwe, Director and Head of Brand Strategy, Platform Branding Company, to Speak at the ConnectNigeria eBusiness Fair
By nnenna
Advertising is Just One Leg
April 19, 2022
The gift of speech, like every other talent, can be of natural endowment or acquired through learning. Through practice, this gift gets better; expanding into new horizons and like good music becomes irresistible to anyone who listens. Say for example, Mr. Douglas heads the business development department in an organization. As executive, he is also … Continue reading Advertising is Just One Leg
By nnenna
Strategies for Successful Branding
April 19, 2022
It is a somewhat daunting task to stay afloat in the drowning waters of product competition. This is where the success or otherwise of your brand gets tested. People in the course of their lives have developed loyalty to particular brands at the expense of others. It is basic knowledge that certain tastes, scents, and … Continue reading Strategies for Successful Branding
By kobe