Archives Tag: Marketing
Positioning Your Products and Services for Year-End Success
April 19, 2022
As the year-end draws nigh, businesses face a critical period where consumer spending typically surges. This presents an exceptional opportunity to position your products and services for maximum visibility and sales. However, achieving the best positioning requires a well-thought-out strategy that leverages search intelligence, consumer behaviour insights, and market trends. In this article, we’ll … Continue reading Positioning Your Products and Services for Year-End Success
By reuben-kalu
Tips for Marketing Your Cleaning Services Offline
April 19, 2022
If you’re running a cleaning service, you probably already know that while online marketing is great, offline marketing can still be super effective. Not everyone is scrolling through social media or checking their email 24/7, so taking your marketing offline helps you reach a broader audience. Whether you’re just starting or looking to expand, … Continue reading Tips for Marketing Your Cleaning Services Offline
What is a White Label? Benefits and How It Works
April 19, 2022
Imagine you’ve started a small tech company and are eager to offer tech products and solutions to businesses and individuals using your brand. You’re passionate about technology but lack the resources to develop every software and product you need from scratch. What if I told you there’s a way to offer high-quality products under … Continue reading What is a White Label? Benefits and How It Works
Leveraging Referral Marketing to Grow Your Customer Base in Nigeria
April 19, 2022
Referral marketing is like getting a personal recommendation from a friend – it’s a trusted way for people to find your business. When you use referral marketing, your happy customers tell their friends and family about you, helping you grow your customer base. Let’s explore how you can make referral marketing work for your … Continue reading Leveraging Referral Marketing to Grow Your Customer Base in Nigeria
The Role of Market Research in Business Success
April 19, 2022
Market research is like getting a map before you start a journey. It helps you understand where you’re going and what to expect along the way. For any business, big or small, market research is crucial for making smart decisions and ensuring success. In this article, we’ll explore why market research is so important … Continue reading The Role of Market Research in Business Success
Apply for the Global Entrepreneurship Festival Competition
April 19, 2022
If you are an early-stage enterprise interested in taking your venture to the global stage and gaining funds to upscale your operations, apply for the Global Entrepreneurship Festival Competition and stand a chance of winning grants in the $20,000 funding available as well as other forms of business support, mentorship, branding, and marketing. Read … Continue reading Apply for the Global Entrepreneurship Festival Competition
How to Turn Your Passion into a Business in Nigeria
April 19, 2022
You have something you’re passionate about. Maybe it’s cooking, fashion, photography, writing, or fitness. You do it for fun, and people tell you, “You’re so good at this!” But have you ever thought about turning that passion into a business? There are so many opportunities to make it happen! In this article, I’ll show … Continue reading How to Turn Your Passion into a Business in Nigeria
How to Market Your Business Effectively Using X (Formerly Twitter)
April 19, 2022
You’ve got a business and want to get the word out, right? Maybe you’ve heard about X (formerly Twitter) and how people use it to grow their brand. But how exactly do you do that? Don’t worry, it’s simpler than you think! Let’s go through some easy, practical steps to help you market your … Continue reading How to Market Your Business Effectively Using X (Formerly Twitter)
Branding and Marketing: What Sets Them Apart and Why It Matters
April 19, 2022
If you’ve ever felt confused about the difference between branding and marketing you’re not alone. These two terms are often used interchangeably but they refer to different aspects of your business. Understanding the distinction between them is important because both play a vital role in your success. Let’s break down what branding and marketing … Continue reading Branding and Marketing: What Sets Them Apart and Why It Matters
How Much Does Customer Acquisition Cost?
April 19, 2022
As an entrepreneur with a business running and customers coming in regularly, how knowledgeable are you on the cost of acquiring one customer in your business? This knowledge is what we refer to as Customer Acquisition Cost (CAC) and it is one of the most critical metrics for measuring your business’ success and growth. … Continue reading How Much Does Customer Acquisition Cost?
Basics of Sales Funnel and Its Importance To Your Marketing
April 19, 2022
You may have probably heard the term ‘sales funnel’ and may have wondered what it meant. Or you may have even tried asking and gotten more confused from the way it was explained to you. Well, you are not alone in that boat. The first time I heard the term many years ago I … Continue reading Basics of Sales Funnel and Its Importance To Your Marketing
Buyer Persona: What It Is and How to Create One
April 19, 2022
One of the important knowledge areas you need as a business person in today’s market is the knowledge and understanding of your customers. These are key to driving successful marketing and sales strategies that can help you stay ahead in the competitive business environment. Read more about Business This is what a buyer persona … Continue reading Buyer Persona: What It Is and How to Create One
Social Media Marketing Efforts You Should Implement Right Now
April 19, 2022
Social media has become an essential part of marketing for businesses of all sizes. If you want to reach more customers, increase your brand awareness, and boost sales, it’s important to have an effective social media strategy. Here are some practical social media marketing efforts you should implement right now. Read more about Social … Continue reading Social Media Marketing Efforts You Should Implement Right Now
Omnichannel Marketing: What It Is and How to Implement It in Your Business
April 19, 2022
With the many platforms available for a business to reach its target customers, it could be challenging to effectively manage these and ensure that customers are presented with a seamless experience at every touchpoint. And with the highly competitive nature of the business space, providing a seamless customer experience across various channels is no … Continue reading Omnichannel Marketing: What It Is and How to Implement It in Your Business
Affiliate Marketing Program: What It Is and Why You Should Adopt It
April 19, 2022
Finding cost-effective ways to promote your business and increase sales is important when it comes to digital marketing. Affiliate marketing is one of the many strategies that help you expand your reach without breaking the bank. This is because it allows you to leverage the power of collaboration with others and their networks to … Continue reading Affiliate Marketing Program: What It Is and Why You Should Adopt It
