Creating Emotional Connections with Customers
Small businesses don’t have the huge budgets that larger corporations can invest in building a brand, running marketing campaigns, or managing customer relationships. They have to make do with limited resources. If small businesses want to achieve the greatest possible results, creating emotional connections with customers has to be a top priority for them. […]
How to Grow Your Business with Targeted Marketing Strategies
Businesses want to get the most out of every investment they make. That includes resources poured into procuring equipment, developing products, and training staff. It’s also true for marketing spend. You’ll need to adopt targeted marketing strategies to reap the return on every naira you assign to make your brand visible and attractive. Read […]
How to Address Ad Fatigue in Social Media Marketing
Ad fatigue is a growing challenge in social media marketing. When users repeatedly see the same ads, they become disengaged, leading to declining click-through rates, lower conversions, and wasted ad spending. In today’s fast-paced digital environment, maintaining audience interest requires fresh, dynamic, and relevant ad experiences. Read more about Social Media This article explores […]
5 Ways AI is Changing Social Media Marketing
Artificial intelligence (AI) is revolutionizing how businesses approach social media marketing. By automating processes, providing valuable insights, and enhancing personalization, AI is helping brands connect with their audiences more effectively than ever before. From content creation to customer engagement, AI is changing social media marketing, and it continues to expand, enabling marketers to work […]
Influencer Marketing in Nigeria
The Nigerian digital landscape is evolving rapidly, driven by a surge in internet penetration and mobile technology adoption. In this dynamic environment, influencer marketing has emerged as a potent tool for brands to reach their target audiences in authentic and engaging ways. As traditional marketing channels become less effective amid growing digital competition, partnerships between […]
How to Maintain Business Profitability in an Era of Slowing Demand
As inflationary pressures on Nigeria’s economy persist, consumers continue to cut back on spending. The resultant slowing of demand has affected most industries; revenues have shrunk in real terms, and profit margins have thinned out. Company executives and boards all over the country are wondering how to maintain business profitability under such conditions. Read […]
How to Measure the Success of Your Marketing Campaigns
Marketing campaigns present you with an opportunity to reach new customers and drive revenue growth. But how do you know if your efforts are paying off? In a world where a lot is won and lost at the margins, you must track outcomes from your campaign, so you can see what strategy works or […]
How to Leverage Social Proof to Achieve Marketing Conversions
Businesses in today’s world face a significant challenge: the struggle to cut through the noise, stand out, and gain potential customers’ trust. This is made more difficult by the public’s declining faith in commercial brands. Any organization that hopes to overcome these obstacles has to explore social proof as a means of achieving conversions. […]
New Year’s Resolutions for Marketers: The 2025 Edition
In the early days of the New Year, professionals typically set out their goals for the period. They decide what they’re aiming for, and how they’re going to get there. This is true for marketers. New Year’s resolutions for marketers aren’t unusual. And we encourage anyone in this line of work to draw them […]
Apply for the Visa Accelerator Program 2025 for African Startups
If you are ready and motivated to revolutionize the finance industry and make a strong impact in the ecosystem, apply for the Visa Accelerator Program 2025. Read more about Tech The Visa Accelerator Program connects the brightest minds in Africa with experienced mentors, world-class technology, and dynamic investment opportunities. It is a three-month program aimed […]
Earned Media Has Made Paid Media Highly Irrelevant
In the evolving digital marketing landscape, 2025 will be a transformative year. Traditional paid media, once the backbone of marketing strategies, is becoming increasingly irrelevant. Instead, earned and owned media are taking centre stage, offering unparalleled opportunities for brands to connect authentically with their audiences. In this article, we’ll explore how earned media has […]
Challenges in Social Media Marketing and How to Overcome Them
Social media marketing can feel like trying to solve a puzzle that keeps changing. One minute, your posts are getting likes and engagement, and the next, it feels like you’re shouting into the void. Whether you’re a small business owner, a marketing professional, or just someone looking to build an online presence, the challenges […]
TikTok Marketing Strategies You Should Try in 2025
TikTok has taken the world by storm, and it’s no secret that businesses are tapping into its massive audience to boost their brand. If you’re looking to make a mark on TikTok in 2025, you’re not alone. But let’s face it—standing out on such a dynamic platform can be tricky. That’s why having the […]
5 Reasons Why Your Business Is Not Profitable
Your business exists to turn in profit, and do so consistently. If it’s making less than it spends, it’s in danger of failing at some point. As an entrepreneur, you should be totally invested in making your venture profitable. That’s a goal that a lot of your strategizing and execution should be aimed at […]
How to Build a Business That Lasts
Most entrepreneurs set up their business in the hopes that it would persist over the long term. But all the evidence says most don’t succeed at this. Almost 70% of businesses cease to exist before they are a decade old. It turns out that, to achieve enterprise longevity, you’ll need to know how to […]
Evaluating Your Marketing Strategies for the Year
Evaluating your marketing strategies is essential for understanding what worked, what didn’t, and how to improve in the coming year. It’s not just about looking at numbers; it’s about digging deeper into how your strategies align with your goals and how they connect with your audience. Here’s how you can effectively evaluate your marketing […]