Caraway Graduate Trainee Programme 2026 Open to Young Nigerian Graduates
The Caraway Graduate Trainee Programme 2026 is currently accepting applications. As a subsidiary of Olam Group, Caraway specialises in manufacturing and marketing branded packaged foods across Africa. Read more about Opportunities This 12-month initiative targets recent graduates who have finished their National Youth Service Corps (NYSC) and are eager to launch their professional careers. […]
Handling Social Media Marketing with Limited Resources
Social media marketing has become one of the most effective ways for businesses to reach and engage their audience. But what if you don’t have a big budget or a large team to manage it? Don’t worry; you can still make an impact! Even with limited resources, you can create a strong social media […]
Q4 in Nigeria: Will Your Business Just Survive, or Truly Dominate?
As we enter the 10th month of the year, Nigerian businesses face the most critical sales window—November and December. This season isn’t just about running discounts; it’s about positioning with strategy. To win, businesses must study their market, understand their target audience, and build a sales funnel that captures attention and drives conversion. That […]
What’s the Best Video Marketing Strategy for Your Business?
As the lines between digital and tangible worlds are blurred, the ability to capture and hold public attention has become a prized skill. Nigerian entrepreneurs who want to attract more customers and grow their businesses cannot afford to ignore a video marketing strategy. Read more about Business But what exactly does video marketing mean, […]
The Difference Between Branding and Marketing Explained in Simple Terms
If you run a business in Nigeria, especially if you’re a small business owner, you’ve probably heard people use “branding” and “marketing” as if they mean the same thing. Some say, “We need to do branding so people will buy.” Others say, “We need marketing to build our brand.” Read more about Business So, […]
Digital vs Traditional Marketing: Which One Drives Better ROI?
It’s 2025, and there have been tremendous advancements in digital tools. If you’re running a business, chances are you’ve once asked yourself: “Where should my next marketing revenue go, digital or traditional?” Read more about Business It’s a fair question, and the simple answer is that both digital and traditional marketing can deliver strong […]
5 Leading PropTech Marketing Tips for 2025
Property technology—or PropTech, as it’s called these days –lies at the intersection of real estate and contemporary technologies. As digital applications have matured, they have increasingly been deployed to solve some of the leading challenges in property markets. PropTech marketing—which involves getting these solutions in front of those who need them –is developing as […]
The Future of Marketing Is Not Typed — It’s AI-Powered and Conversational
Marketing is changing — fast. The way people search, ask questions, and discover brands is no longer confined to search engines and typed queries. The future of marketing is not typed — it’s AI-powered and conversational. Read more about Business Visibility Has a New Meaning Today’s consumers are turning to AI platforms like ChatGPT, Google […]
Marketing Nigerian-Made Products with Heritage-Rich Storytelling
There’s something special about products made in Nigeria. From the handwoven Aso Oke of the Yoruba, to the beaded artwork from Benin, the leather crafts of the North, and the delicious spices from Calabar — Nigerian-made products carry stories. Stories of people, culture, tradition, struggle, and pride. Read more about Business But in today’s […]
Common Marketing Mistakes Nigerian Businesses Make (and How to Avoid Them)
Marketing your business in Nigeria is not always easy. From small startups to bigger companies, many Nigerian businesses make some avoidable mistakes that affect their growth. The truth is, marketing is not just about posting flyers, running ads, or shouting “come and buy.” It’s about connecting with people and giving them a reason to […]
B2B Marketing Strategies for Nigerian Businesses
When people hear “marketing,” they often think of promoting goods or services to regular people like you and me. But what if your customers are other businesses? That’s where B2B marketing comes in. Read more about Business B2B stands for Business-to-Business. It simply means you are selling to companies, not individuals. For example, you […]
How to Develop a Marketing Plan for Your Nigerian Startup
Starting a business in Nigeria can be both exciting and overwhelming. You have a great idea, maybe even a solid product or service. But then comes the big question: “How do I let people know about it?” That’s where a good marketing plan comes in. Read more about Business A marketing plan is like […]
6 Marketing Tips for Nigerian B2B Startups
Good marketing often requires a mix of business acumen, cultural awareness, and financial prudence. This is particularly important for B2B (Business-to-Business) startups, whose primary client base is other businesses. Maximising ROI on marketing expenditure is near impossible without these three elements being in place. Read more about Business If you’re a marketer at a […]
10 Tips for Marketing to Young Nigerians
Nigeria has a young population. Almost 60% of its people are 30 years old or less. Businesses in the country ought to be cognizant of this fact. Yet, much of their marketing and selling remains geared towards the older generation. On the other hand, smart marketers are often full of tips for marketing to […]
How to Market Your Product to Nigerians: 7 Useful Tips
Every country has its own unique culture (or set of cultures). For businesses, this means that while general rules for customer engagement and acquisition may apply, they will be most effective if they are adapted to the unique realities of the specific audience being targeted. For example, if you’re selling in Nigeria, you’ll need […]
The Role of Visual Storytelling in Nigerian Social Media Marketing
In Nigeria’s fast-paced digital space, grabbing attention is not enough. You need to hold it, spark emotion, and drive action. That is where visual storytelling comes in. From short Instagram Reels to punchy TikTok skits, colourful carousels to simple WhatsApp flyers, visual content has become the heartbeat of social media marketing in Nigeria. Brands […]