Archives Tag: marketers

Social Media

The Role of Social Media Platforms in Account-Based Marketing

April 19, 2022

  Social media has become critical to account-based marketing (ABM) strategies. With its vast reach and precise targeting capabilities, social media offers unique opportunities for businesses to engage with specific high-value accounts. Platforms like LinkedIn, Twitter, and Facebook allow marketers to connect directly with key decision-makers and influencers within their target accounts. Read more about … Continue reading The Role of Social Media Platforms in Account-Based Marketing

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Social Media

Social Media Privacy: What Marketers Need to Know

April 19, 2022

  Social media platforms have become a cornerstone of modern communication, connecting billions of users worldwide. According to recent statistics, over 4.5 billion people use social media, making it a vital channel for businesses and marketers. However, with the rise of social media, privacy concerns have also surged. Users are increasingly aware of how their … Continue reading Social Media Privacy: What Marketers Need to Know

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Social Media

The Rise of Social Media Bots: Implications for Marketers

April 19, 2022

  Social media bots now account for a significant portion of online activity, with estimates suggesting that bots represent nearly half of all web traffic. These automated programs can perform tasks such as liking posts, commenting, and even engaging in conversations, often mimicking human behavior. For marketers, this rise of social media bots presents both … Continue reading The Rise of Social Media Bots: Implications for Marketers

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TECH

How TEMSI Is Providing Support to Tech Marketers

April 19, 2022

  During one of her visits to Lagos, Ore Badmus met Izzie Ekong at a Christmas dinner party and they got along well. They formed a friendship, which later developed into a partnership, making them co-founders. Read more about Tech Both Izzie and Ore are marketers and they established the Tech Marketers Support Initiative (TEMSI) … Continue reading How TEMSI Is Providing Support to Tech Marketers

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BUSINESS

6 Things Great Marketers Do Everyday

April 19, 2022

  When you come across a successful marketer, you are always tempted to ask, what makes a great marketer? Being a marketer is not an easy journey. It is filled with a lot of multitasking, involving campaigns, setting goals, drawing budgets and managing expectations. Read more about Business Marketing is a very crucial part of … Continue reading 6 Things Great Marketers Do Everyday

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BUSINESS

Affiliate Marketing: Getting Started

April 19, 2022

  Ever wondered how you can make money while asleep or simply attending to other life concerns? Then you are about to be enlightened on a sure means of earning passive income. Affiliate marketing has become a viable way of earning while helping businesses grow. Read more about Business This is a kind of marketing … Continue reading Affiliate Marketing: Getting Started

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BUSINESS

3 Relevant Skills All Marketers Must Acquire In 2021

April 19, 2022

  Marketing is a high demand skill of the 21st century and many marketers make sizeable incomes from this career path. However, there are certain types of soft skills that are required almost as much as the hard skills to become a successful digital marketer. Read more about Business Greenhorns in marketing usually focus on … Continue reading 3 Relevant Skills All Marketers Must Acquire In 2021

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Social Media

Social Media Marketing Tips: Planning Your Content Marketing The Right Way

April 19, 2022

In order to achieve success in your marketing efforts on social media, you need to be deliberate about planning your content marketing. This means that you should create a content marketing plan that aligns with your goals and is relevant to the audience you are trying to reach. Having a content marketing plan will help … Continue reading Social Media Marketing Tips: Planning Your Content Marketing The Right Way

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BUSINESS

Three Tips B2B Digital Marketers Should Know

April 19, 2022

B2B marketing is a totally different sport. It’s more complex, it’s richer, it’s broader and it’s more difficult than B2C marketing. Once upon a time, I assumed a B2B marketing role, I thought my usual B2C approach would work. After a few months, I figured that a lot were just not adding up and thanks … Continue reading Three Tips B2B Digital Marketers Should Know

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