5 Things You Should Do Before Changing Your Business Logo
Whether you’re planning to refresh your logo or redo it, a good deal of thought has to go into the move. You want your new brand look to impress and attract the public. This takes smart strategy and execution; including paying attention to things other than the form, hue and font of your new […]
How To Design a Business Logo that Makes a Great First Impression
Your business logo is a big part of its brand identity. It’s one of the things that (hopefully) makes your business recognizable, and is quickly associated with who you are and what you do. And, at the level of the subconscious, it gives your audience an impression of what kind of company yours is—your […]
The Arewa Knot
The Arewa Knot, Logo, or symbol can be found in many Northern traditional emirates, as well as on clothes and other items. The Arewa Knot, Arewa logo, Dagin Arewa, or Tambarin Arewa, like any other symbol, is a traditional emblematic delineation of Northern Nigeria, particularly the Hausa dominated areas. Read more about Travel and […]
Access Bank Has Unveiled Its New Brand Logo
On Sunday March 31, Access Bank took another step to full integration with its merger partner Diamond Bank, with the unveiling of its new brand logo. The new corporate symbol was revealed to the public in a ceremony held at the Eko Hotels and Suites in Lagos. Both banks had agreed to be melded into […]
Growth & You: The Inarguable Importance of Branding In Business
I’ve spent considerable time over the years teaching people that whatever they are offering the world – goods or services – will die an untimely and painful death if they don’t network, brand and market properly. Branding and marketing are the vehicles that will propel you to a whole new level; they are the stimuli […]
Do You Know Why The Apple Logo Has A Bite Out Of It?
Apple’s logo is one of the most iconic brand logos out there. Have you ever sat back to wonder why they didn’t use a whole Apple, and what exactly the significance of the partly eaten Apple is? More than often, logos have a story behind it and today, we might finally answer the question… Why […]
The Importance of Branding to Strategic Marketing
By Kobe Eru Godwin Branding is a crucial notion in marketing spheres, as it is the critical trigger that can drive your business forward, and give you a competitive advantage. Unfortunately, many otherwise savvy business folks take a far too narrow interpretation of the significance of a brand to a company. Beyond just a […]