Why Your Customers Ignore Your Emails and How to Fix It
You’ve crafted an email, hit send, and watched it land in your customers’ inboxes, but then; silence. When customers ignore your emails, it can feel frustrating and unproductive. Understanding the reasons behind their disengagement is key to improving open rates and building meaningful connections. Read more about Business This article will explore common reasons […]
10 Pricing Strategies for Nigerian Products and Services
Are you selling stuff in Nigeria and wondering how to set your prices? Don’t worry, we’ve got you covered! Let’s talk about some smart pricing strategies that can help your business grow. These pricing strategies work for all kinds of products and services, whether you’re selling food, and clothes, or offering services like haircuts […]
How to Retain Loyal Customers for Your Brand
A business with a lot of loyal customers won’t lack patronage. They are likely to carry on growing sales, as existing customers inform their contacts about the business’s offerings. If you’re intent on building an enterprise that lasts, you’ll need to know how to keep customers loyal to your brand. Read more about Business […]
How to Boost Creativity in Your Small Business
Creativity in your small business can set you apart from the competition and help you connect with customers uniquely. Creativity isn’t just for artists or writers; it’s essential for anyone running a small business. Here are some simple tips to help you spark creativity and enhance your small business. Read more about Business Embrace […]
Mastering Customer Relations: Techniques to Tackle Difficult Customers
Have you ever wondered how you can tackle difficult customers? We all know that dealing with unhappy folks isn’t the most fun part of the job, but it’s super important. How you handle these tricky situations can make or break your business. It is so crucial to know how to tackle difficult customers. First […]
Best Practices for Using X for Customer Service
Social media is where many customers go first to ask questions or voice their concerns. X (formerly Twitter) has become a key platform for customer service, offering businesses a fast, public way to respond to their customers. However, handling customer service on a platform like X requires careful attention. You don’t just want to […]
5 Ways to Find Market Gaps Your Business Can Exploit
Businesses that excel at what they do often attribute their success to finding market gaps and working to close them with solutions. It’s basically about identifying a need and moving to meet it with products or services. However, spotting such gaps in the first place can be quite a challenge. It’s not always clear […]
The Role of Market Research in Business Success
Market research is like getting a map before you start a journey. It helps you understand where you’re going and what to expect along the way. For any business, big or small, market research is crucial for making smart decisions and ensuring success. In this article, we’ll explore why market research is so important […]
Basics of Sales Funnel and Its Importance To Your Marketing
You may have probably heard the term ‘sales funnel’ and may have wondered what it meant. Or you may have even tried asking and gotten more confused from the way it was explained to you. Well, you are not alone in that boat. The first time I heard the term many years ago I […]
How to Go the Extra Mile and Achieve Excellence in Your Business
Want to make your business stand out and succeed? It’s all about going the extra mile and doing excellent work. In this article, I share a simple guide to help you achieve excellence in your business. Read more about Business Understand What Excellence Means Excellence in your business isn’t just about doing things well; […]
Omnichannel Marketing: What It Is and How to Implement It in Your Business
With the many platforms available for a business to reach its target customers, it could be challenging to effectively manage these and ensure that customers are presented with a seamless experience at every touchpoint. And with the highly competitive nature of the business space, providing a seamless customer experience across various channels is no […]
How to Use WhatsApp for Business Effectively
WhatsApp is one tool that has revolutionized how people do business and interact with their customers. With over 2 billion users globally, WhatsApp offers a unique platform for businesses to engage with their audience. Every smartphone user you know in Nigeria has WhatsApp installed on his or her phone. Read more about Social Media This […]
What is Business Strategy? With Examples
When it comes to running a successful business, having a solid business strategy in place is very important. But what exactly is a business strategy? Simply put, a business strategy is a plan of action on how a business will achieve its specific goals and objectives within a given timeframe. It outlines how a […]
How to Use Content Marketing to Attract Customers
Content marketing is a powerful way to attract customers to your business. It involves creating and sharing valuable content to engage your audience and build trust. Here’s a simple guide to help you use content marketing effectively. Read more about Business Understand Your Audience The first step in content marketing is to understand your […]
How to Become a Better Storyteller for Your Business
Being a good storyteller can set you apart from the crowd. Storytelling helps you connect with your audience, build trust, and make your message memorable. Good stories can turn potential customers into loyal fans and set your business apart. Here’s how you can become a better storyteller for your business. Read more about Business […]
How to Balance Profitability and Social Responsibility
Businesses are expected to do more than make money. Customers, employees, and communities all look to companies to act responsibly and make a positive impact. Balancing profitability and social responsibility can be challenging but crucial for long-term success. Here’s how to achieve this balance. Read more about Business Understanding Profitability and Social Responsibility Profitability […]