How to Find Customers on Facebook as a Nigerian Business
Facebook is still a great tool for growing a business and attracting paying customers. Boasting over 40 million active users in Nigeria alone, it holds great potential for entrepreneurs who know how to use it right. It’s almost unmatched as a space for gaining customers, whether you run a small fashion store or offer […]
7 Proven Psychological Techniques to Close More Deals
Selling is not only about price, discounts, or the number of features your product has. It is about people. Every sale happens between two humans, one who needs something and another who provides it. And like every human interaction, emotions, trust, and psychology play a big role. Read more about Business You may have […]
How to Appreciate Your Customers
If you’re striving to gain a foothold in your niche or industry, you’ll need to hold on to customer loyalty as a key advantage. This is true, whether you run a small retail shop in Lagos, an online fashion store in Abuja, or a service-based business in Port Harcourt. There’s more to this than […]
6 Ways to Find Customers for Your Business
If you’re an entrepreneur, you’re probably thinking about ways to find customers for your business. This may be easy for a handful of business types, but it’s a real challenge for the majority of SMEs and startups. People won’t buy from you just because you exist. You will often have to prove that your product […]
What’s Your Business’s Target Audience? 5 Ways to Find Out
Your business doesn’t exist merely to serve your interests. If it doesn’t satisfy the wants of your target audience, it will struggle to generate meaningful revenues. Any serious entrepreneur knows that pleasing their customers is an ingredient of business success that can’t be done away with; certainly not in a near-free market. Read more about […]
Turning Satisfied Customers into Brand Advocates
In Nigeria, word of mouth still sells more than most advertisements. When someone you trust recommends a product or service, you are more likely to try it. That’s the power of brand advocacy. And guess what? You don’t need to chase strangers or celebrities. Your best brand advocates are your satisfied customers. Read more about […]
How to Identify and Enter New Markets Within Nigeria
In today’s fast-changing world, one way to keep your business growing is to enter new markets. Nigeria is full of opportunities, but to truly succeed, you have to look beyond your current customers and explore other places or groups that might need what you offer. Read more about Business Now, this doesn’t mean jumping blindly […]
The Psychology of Selling: Discover What Makes People Buy – Webinar with Paul Foh
Understanding the Psychology of Selling: why customers make purchasing decisions is more than a competitive advantage—it’s a necessity. That’s why Connect Nigeria is excited to host an impactful and transformative webinar titled “The Psychology of Selling: What Really Makes People Buy?” Read more about Business Expect great sales insights from none other than Paul Foh, […]
10 Signs Your Business Idea is Scalable
When founders and informed investors weigh business ideas, one thing they consider is the business’s scalability. A lot hinges on the likelihood of an enterprise scaling successfully—catering to increasing demand, expanding without major hitches, and maintaining efficiency amidst growth in productive capacity. If you’re weighing a possible entrepreneurial pursuit, you should look for signs […]
How to Attract More Customers to Your Business Without Spending on Ads
One of the challenges that small business owners face is managing their limited resources to ensure they stay afloat and profitable at the same time. Big brand businesses have the budgets to spend on ads and attract more customers to their businesses. These help them market their products continually year out. A leisure that […]
Creating Emotional Connections with Customers
Small businesses don’t have the huge budgets that larger corporations can invest in building a brand, running marketing campaigns, or managing customer relationships. They have to make do with limited resources. If small businesses want to achieve the greatest possible results, creating emotional connections with customers has to be a top priority for them. […]
Why Your Customers Value AI-Driven Recommendations
In a world where choices abound, customers increasingly rely on personalized experiences to make decisions. AI-driven recommendations have emerged as a key tool for businesses, offering tailored suggestions that resonate with individual preferences. Whether it’s suggesting products, services, or content, these recommendations simplify decision-making and enhance customer satisfaction. Read more about Business This article […]
Why Your Customers Trust Brands with Active Social Media Accounts
Customers expect more than just quality products and services, they value transparency, accessibility, and authenticity. Active social media accounts are one of the most powerful ways for brands to build trust with their audience. By regularly posting, engaging with followers, and sharing behind-the-scenes content, brands can foster credibility and strengthen customer relationships. Read more […]
Developing New Products and Services
Developing new products and services is essential for businesses looking to stay relevant and attract more customers. Whether you’re a small startup or a well-established brand, the need to innovate and offer fresh solutions is constant. But where do you begin? How do you turn an idea into a successful product or service that […]
Why Your Customers Prefer Stories Over Regular Posts
Social media stories have become one of the most popular ways for brands to engage with their audience. Unlike traditional posts, stories offer a fleeting, immersive, and interactive experience that captures attention freshly and dynamically. Customers are drawn to stories because they provide authenticity, immediacy, and a sense of exclusivity. Read more about Business […]
Why Your Customers Expect Quick Responses on Social Media
Social media has become a key channel for customer interactions, blending convenience with immediacy. Customers who reach out to businesses on social platforms expect prompt responses, often faster than traditional methods like email or phone. Failing to meet these expectations can harm your reputation and customer satisfaction. Read more about Social Media This article […]