How to Gather and Act on Customer Feedback in Nigeria
In today’s competitive business landscape, the success of your startup in Nigeria hinges on your ability to understand, engage with, and satisfy your customers. One of the most valuable tools at your disposal for achieving this is customer feedback. Gathering and acting on customer feedback in Nigeria can provide valuable insights that can help […]
Creating an Effective Customer Journey Map
In today’s competitive business landscape, understanding your customers’ experiences is vital to success. A well-crafted customer journey map can be a powerful tool to help businesses identify pain points, opportunities, and strategies for improving the customer experience. In this blog post, we will explore the process of creating an effective customer journey map that […]
How To Influence Customers Through Temptation Marketing
In the world of marketing, enticing customers to take a desired action is a fundamental challenge. Whether it’s making a purchase, signing up for a newsletter, or sharing your content, influencing customer behaviour requires finesse. Temptation marketing, a strategy rooted in psychology, is a powerful tool that can help you achieve these goals. By […]
7 Ways to Attract International Clients to Your Nigerian Business
As your business grows, you’ll want it to extend its coverage beyond local markets. Regions and countries outside of the one in which you currently operate may offer it the opportunity to reap much greater revenues and profits, and get closer to becoming a player on the global stage. The good news is that […]
Five Clear Indicators that Your Business is Suffering
In today’s rapidly changing business landscape, clinging to outdated approaches can be detrimental to a company’s survival and growth. Modernizing your business is not merely a trend; it’s a necessity for staying competitive and relevant. This article explores five clear indicators that your business may be suffering due to outmoded approaches and offers strategies […]
Preventing Sabotage of Customer Experience: 5 Ways
In the digital age, banking has evolved from traditional brick-and-mortar establishments to online and mobile platforms. While digital banking offers convenience, efficiency, and accessibility, it also comes with challenges, such as the risk of sabotaging the customer experience. A poor customer experience can lead to customer dissatisfaction and attrition. To prevent the sabotage of […]
5 Black Friday Content Businesses Should Consider Pushing Out
Black Friday is a pivotal event for businesses, offering a unique opportunity to maximize sales and engage with customers. To capitalize on this retail frenzy, companies must strategically curate and disseminate content that resonates with their target audience. This abstract explores five types of content that businesses should consider pushing out to make the […]
Top 5 Tricks for Successful Customer Acquisition
Customer acquisition is a cornerstone of business success. After all, acquiring new customers ensures the growth and sustainability of your business. While there is no one-size-fits-all strategy for customer acquisition, there are several tricks and best practices that can significantly boost your efforts. In this article, we will explore the top five tricks for […]
5 Signs That You’re Ready to Pivot
In the dynamic world of startups and entrepreneurship, adaptability is often the key to success. While having a well-defined business plan and sticking to your original vision is important, there are times when a change in direction becomes necessary. This is when a pivot comes into play. A pivot involves a shift in a […]
6 Steps to Reducing Your Customer Acquisition Costs
Customer acquisition is an important component of any business’s growth strategy, but it can also be a costly endeavour. High customer acquisition costs (CAC) can eat into your profits and hinder your ability to scale effectively. Fortunately, there are several strategies you can employ to reduce your CAC while still attracting high-quality customers. In […]
6 Popular Customer Profiles Every Nigerian Brand Should Know
Understanding your customers is the cornerstone of effective marketing and brand development. In Nigeria, a diverse and dynamic market, it’s crucial for brands to identify and cater to different customer profiles. By recognizing these popular customer segments, Nigerian brands can tailor their strategies to meet the unique needs and preferences of their audience. In […]
What Is Brand Evangelism and How Can You Inspire It?
There are people who don’t just use your products or services, but they are passionate about them. They promote your brand to others and show unwavering loyalty. These people are not just customers, they are brand evangelists. They form emotional connections with your brand and advocate for it with enthusiasm that spreads. But what […]
5 Ways to Create Better Customer Experiences in Healthcare
Imagine a healthcare journey where patient experiences are seamless, empathetic, and tailored to individual needs. This is the realm of HealthTech startups, where innovation meets empathy to redefine how patients interact with healthcare services. In a world where technology is transforming every facet of our lives, healthcare is no exception. In this narrative, we’ll […]
5 Key Customer Retention Metrics for Support Teams
Imagine a compass that guides businesses toward the treasure of customer loyalty. This compass is customer retention metrics—an invaluable tool that illuminates the path to understanding, engaging, and retaining your customers. In the realm of customer support, these metrics become the map for enhancing experiences and cultivating long-term relationships. In this article, we’ll explore […]
6 Things Every Customer Wants to Hear Before Buying from You
In today’s competitive market, gaining the trust and confidence of customers is essential for any business to succeed. Customers want to feel reassured and confident in their purchasing decisions. To achieve this, businesses must communicate certain key messages that address customers’ concerns and provide them with the information they need to make informed choices. […]
5 Ways To Improve Customer Experience
Customer experience (CX) has become a key differentiator for businesses in today’s competitive market. Providing a positive and memorable customer experience is essential for building customer loyalty, driving repeat business, and attracting new customers through word-of-mouth referrals. In this article, we will explore five effective ways to improve customer experience and create a customer-centric […]