Archives Tag: Customer

BUSINESS How To

How to Gather and Act on Customer Feedback in Nigeria

April 19, 2022

  In today’s competitive business landscape, the success of your startup in Nigeria hinges on your ability to understand, engage with, and satisfy your customers. One of the most valuable tools at your disposal for achieving this is customer feedback. Gathering and acting on customer feedback in Nigeria can provide valuable insights that can help … Continue reading How to Gather and Act on Customer Feedback in Nigeria

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BUSINESS

Creating an Effective Customer Journey Map

April 19, 2022

  In today’s competitive business landscape, understanding your customers’ experiences is vital to success. A well-crafted customer journey map can be a powerful tool to help businesses identify pain points, opportunities, and strategies for improving the customer experience. In this blog post, we will explore the process of creating an effective customer journey map that … Continue reading Creating an Effective Customer Journey Map

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BUSINESS

How To Influence Customers Through Temptation Marketing

April 19, 2022

  In the world of marketing, enticing customers to take a desired action is a fundamental challenge. Whether it’s making a purchase, signing up for a newsletter, or sharing your content, influencing customer behaviour requires finesse. Temptation marketing, a strategy rooted in psychology, is a powerful tool that can help you achieve these goals. By … Continue reading How To Influence Customers Through Temptation Marketing

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BUSINESS

7 Ways to Attract International Clients to Your Nigerian Business

April 19, 2022

  As your business grows, you’ll want it to extend its coverage beyond local markets. Regions and countries outside of the one in which you currently operate may offer it the opportunity to reap much greater revenues and profits, and get closer to becoming a player on the global stage. The good news is that … Continue reading 7 Ways to Attract International Clients to Your Nigerian Business

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BUSINESS

Five Clear Indicators that Your Business is Suffering

April 19, 2022

  In today’s rapidly changing business landscape, clinging to outdated approaches can be detrimental to a company’s survival and growth. Modernizing your business is not merely a trend; it’s a necessity for staying competitive and relevant. This article explores five clear indicators that your business may be suffering due to outmoded approaches and offers strategies … Continue reading Five Clear Indicators that Your Business is Suffering

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FinTech

Preventing Sabotage of Customer Experience: 5 Ways

April 19, 2022

  In the digital age, banking has evolved from traditional brick-and-mortar establishments to online and mobile platforms. While digital banking offers convenience, efficiency, and accessibility, it also comes with challenges, such as the risk of sabotaging the customer experience. A poor customer experience can lead to customer dissatisfaction and attrition. To prevent the sabotage of … Continue reading Preventing Sabotage of Customer Experience: 5 Ways

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BUSINESS

5 Black Friday Content Businesses Should Consider Pushing Out

April 19, 2022

  Black Friday is a pivotal event for businesses, offering a unique opportunity to maximize sales and engage with customers. To capitalize on this retail frenzy, companies must strategically curate and disseminate content that resonates with their target audience. This abstract explores five types of content that businesses should consider pushing out to make the … Continue reading 5 Black Friday Content Businesses Should Consider Pushing Out

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BUSINESS

Top 5 Tricks for Successful Customer Acquisition

April 19, 2022

  Customer acquisition is a cornerstone of business success. After all, acquiring new customers ensures the growth and sustainability of your business. While there is no one-size-fits-all strategy for customer acquisition, there are several tricks and best practices that can significantly boost your efforts. In this article, we will explore the top five tricks for … Continue reading Top 5 Tricks for Successful Customer Acquisition

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BUSINESS

5 Signs That You’re Ready to Pivot

April 19, 2022

  In the dynamic world of startups and entrepreneurship, adaptability is often the key to success. While having a well-defined business plan and sticking to your original vision is important, there are times when a change in direction becomes necessary. This is when a pivot comes into play. A pivot involves a shift in a … Continue reading 5 Signs That You’re Ready to Pivot

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BUSINESS

6 Steps to Reducing Your Customer Acquisition Costs

April 19, 2022

  Customer acquisition is an important component of any business’s growth strategy, but it can also be a costly endeavour. High customer acquisition costs (CAC) can eat into your profits and hinder your ability to scale effectively. Fortunately, there are several strategies you can employ to reduce your CAC while still attracting high-quality customers. In … Continue reading 6 Steps to Reducing Your Customer Acquisition Costs

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BUSINESS

6 Popular Customer Profiles Every Nigerian Brand Should Know

April 19, 2022

  Understanding your customers is the cornerstone of effective marketing and brand development. In Nigeria, a diverse and dynamic market, it’s crucial for brands to identify and cater to different customer profiles. By recognizing these popular customer segments, Nigerian brands can tailor their strategies to meet the unique needs and preferences of their audience. In … Continue reading 6 Popular Customer Profiles Every Nigerian Brand Should Know

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BUSINESS

What Is Brand Evangelism and How Can You Inspire It?

April 19, 2022

  There are people who don’t just use your products or services, but they are passionate about them. They promote your brand to others and show unwavering loyalty. These people are not just customers, they are brand evangelists. They form emotional connections with your brand and advocate for it with enthusiasm that spreads. But what … Continue reading What Is Brand Evangelism and How Can You Inspire It?

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Health

5 Ways to Create Better Customer Experiences in Healthcare

April 19, 2022

  Imagine a healthcare journey where patient experiences are seamless, empathetic, and tailored to individual needs. This is the realm of HealthTech startups, where innovation meets empathy to redefine how patients interact with healthcare services. In a world where technology is transforming every facet of our lives, healthcare is no exception. In this narrative, we’ll … Continue reading 5 Ways to Create Better Customer Experiences in Healthcare

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BUSINESS

5 Key Customer Retention Metrics for Support Teams

April 19, 2022

  Imagine a compass that guides businesses toward the treasure of customer loyalty. This compass is customer retention metrics—an invaluable tool that illuminates the path to understanding, engaging, and retaining your customers. In the realm of customer support, these metrics become the map for enhancing experiences and cultivating long-term relationships. In this article, we’ll explore … Continue reading 5 Key Customer Retention Metrics for Support Teams

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BUSINESS

6 Things Every Customer Wants to Hear Before Buying from You

April 19, 2022

  In today’s competitive market, gaining the trust and confidence of customers is essential for any business to succeed. Customers want to feel reassured and confident in their purchasing decisions. To achieve this, businesses must communicate certain key messages that address customers’ concerns and provide them with the information they need to make informed choices. … Continue reading 6 Things Every Customer Wants to Hear Before Buying from You

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