How to Identify and Solve Customer Pain Points
Understanding your customers is one of the most important aspects of running a successful business. Every customer has specific needs and challenges, and addressing these challenges can help you build stronger relationships and boost your sales. A key part of this is identifying and solving customer pain points. But what does that mean, and […]
How to Use Social Media for Effective Customer Retention
Getting new customers is important, but keeping them is what builds long-term success. Social media is often used for attracting attention, but it is just as powerful for retaining customers if used with intention. Nigerian businesses, whether small brands or large companies, can use social platforms not just to market products but to build […]
AI Tools for Customer Service is the Future
For most of its existence, the role of the customer service agent has been the most thoroughly human of all public-facing corporate operations. But these days, it’s not uncommon that our calls, emails and instant messages to businesses are met with automated responses. In some instances, entire lines of inquiry are handled by these […]
Why Customer Experience is the New Competitive Advantage for SMEs
It used to be enough to sell good quality products at a decent price. But it isn’t anymore. Many industries have become hypercompetitive. On one hand, identifiable differences between brand offerings are crumbling. On the other, today’s consumers want more than just impressive-looking products. Customers seek an experience that leaves a lasting impression on […]
How AI Can Help You Improve Customer Service Operations
Artificial Intelligence is enabling businesses to speed up processes, improve communication, and increase output. Its use cases span numerous organizational aspects and entire industries. One domain in which it’s playing an ever-expanding role is customer relations management. If you’re a business owner or executive, you’ll want to know how AI can help you improve […]
How to Expand Your Customer Base this New Year
The new year is a perfect time to set fresh goals for your business, and expanding your customer base should be on your list. With a growing customer base, your business can increase revenue, build stronger relationships, and open doors to new opportunities. But how do you go about reaching more people and turning […]
Creating an Action Plan for Your Business in the New Year
The start of a new year is the perfect time to set fresh goals and map out a clear path for your business. An effective action plan is more than just a list of tasks—it’s a strategic guide that helps you stay focused, track progress, and achieve results. Whether you’re aiming to grow your […]
How to Build a Business That Lasts
Most entrepreneurs set up their business in the hopes that it would persist over the long term. But all the evidence says most don’t succeed at this. Almost 70% of businesses cease to exist before they are a decade old. It turns out that, to achieve enterprise longevity, you’ll need to know how to […]
How to Leverage AI for Predictive Customer Analytics
Understanding customer behaviour is crucial for businesses looking to stay ahead of the competition. Predictive customer analytics powered by AI helps businesses anticipate future actions, preferences, and needs by analyzing historical data. This insight enables smarter decision-making, personalized experiences, and more efficient resource allocation. Read more about Business This post will guide you through […]
Why Successful Business Owners Track Customer Journeys Using AI
Understanding customer journeys is critical for creating personalized experiences and maximizing business growth. However, manually tracking customer interactions across multiple touchpoints can be complex and time-consuming. Successful business owners increasingly turn to artificial intelligence (AI) to simplify and enhance the process. AI offers advanced tools to analyze customer behaviour, predict needs, and optimize every […]
Personalized Marketing: What It Is and Why You Should Use It for Your Business
Businesses today are constantly looking for ways to stand out from the competition and grab their customers’ attention. And with the advancements in technology, this has even become more difficult as businesses don’t have other businesses alone to worry about but also other contents out there. If you are a business owner and you’ve […]
How to Build a Strong Sales Team
Are you ready to supercharge your sales? Let’s talk about how to build a strong sales team that’ll knock your targets out of the park. A strong sales team is like the engine of your business – when it’s firing on all cylinders, there’s no stopping you! So, let’s dive into some practical tips […]
Strangers to Fans: 10 Strategies for Building Customer Loyalty
Hey there, business owner! Let’s talk about something super important: turning those one-time shoppers into die-hard fans. Yep, we’re diving into the world of customer loyalty. Now, you might be thinking, “Isn’t customer loyalty just about giving discounts?” Well, hold onto your hat, because we’re about to explore some seriously cool (and unique) ways […]
Customer Retention Strategies for Nigerian SMEs
Retaining existing customers is crucial for business success. It’s more cost-effective than acquiring new ones and contributes to stable revenue. Increasing customer retention rates by just 5% can lead to a profit increase of 25% to 95%. In Nigeria’s competitive market, small businesses must prioritize customer retention to thrive. If you’re an SME owner […]
How Much Does Customer Acquisition Cost?
As an entrepreneur with a business running and customers coming in regularly, how knowledgeable are you on the cost of acquiring one customer in your business? This knowledge is what we refer to as Customer Acquisition Cost (CAC) and it is one of the most critical metrics for measuring your business’ success and growth. […]
Buyer Persona: What It Is and How to Create One
One of the important knowledge areas you need as a business person in today’s market is the knowledge and understanding of your customers. These are key to driving successful marketing and sales strategies that can help you stay ahead in the competitive business environment. Read more about Business This is what a buyer persona […]