Archives Tag: Customer

Personalized Marketing: What It Is and Why You Should Use It for Your Business

April 19, 2022

Businesses today are constantly looking for ways to stand out from the competition and grab their customers’ attention. And with the advancements in technology, this has even become more difficult as businesses don’t have other businesses alone to worry about but also other contents out there. If you are a business owner and you’ve … Continue reading Personalized Marketing: What It Is and Why You Should Use It for Your Business

How to Build a Strong Sales Team

April 19, 2022

Are you ready to supercharge your sales? Let’s talk about how to build a strong sales team that’ll knock your targets out of the park. A strong sales team is like the engine of your business – when it’s firing on all cylinders, there’s no stopping you! So, let’s dive into some practical tips … Continue reading How to Build a Strong Sales Team

Strangers to Fans: 10 Strategies for Building Customer Loyalty

April 19, 2022

Hey there, business owner! Let’s talk about something super important: turning those one-time shoppers into die-hard fans. Yep, we’re diving into the world of customer loyalty. Now, you might be thinking, “Isn’t customer loyalty just about giving discounts?” Well, hold onto your hat, because we’re about to explore some seriously cool (and unique) ways … Continue reading Strangers to Fans: 10 Strategies for Building Customer Loyalty

Customer Retention Strategies for Nigerian SMEs

April 19, 2022

Retaining existing customers is crucial for business success. It’s more cost-effective than acquiring new ones and contributes to stable revenue. Increasing customer retention rates by just 5% can lead to a profit increase of 25% to 95%. In Nigeria’s competitive market, small businesses must prioritize customer retention to thrive. If you’re an SME owner … Continue reading Customer Retention Strategies for Nigerian SMEs

How Much Does Customer Acquisition Cost?

April 19, 2022

As an entrepreneur with a business running and customers coming in regularly, how knowledgeable are you on the cost of acquiring one customer in your business? This knowledge is what we refer to as Customer Acquisition Cost (CAC) and it is one of the most critical metrics for measuring your business’ success and growth. … Continue reading How Much Does Customer Acquisition Cost?

Buyer Persona: What It Is and How to Create One

April 19, 2022

One of the important knowledge areas you need as a business person in today’s market is the knowledge and understanding of your customers. These are key to driving successful marketing and sales strategies that can help you stay ahead in the competitive business environment. Read more about Business This is what a buyer persona … Continue reading Buyer Persona: What It Is and How to Create One

Customer Journey Mapping: What It Is and How to Create One

April 19, 2022

As an entrepreneur in today’s highly competitive business world, understanding your customers’ experiences with your brand is highly important to the success of your business. One important tool that can help you in this regard is customer journey mapping. Read more about Business It is a tool that visually represents the customer’s journey with … Continue reading Customer Journey Mapping: What It Is and How to Create One

Social Media

AR-Enhanced Customer Interactions on Social Media

April 19, 2022

Augmented Reality (AR) is transforming brands’ interactions with customers on social media. By overlaying digital elements in the real world, AR offers immersive experiences that captivate users and drive engagement. Brands use AR-enhanced customer interactions, virtual try-ons, and engaging product demonstrations to make customer engagements more personalized and interactive. Read more about Social Media … Continue reading AR-Enhanced Customer Interactions on Social Media

By samson-ogunmola

How to Conduct Brand Persona Research

April 19, 2022

Creating a brand persona is essential for any business looking to connect deeply with its audience. A brand persona represents your ideal customer, helping you tailor your marketing efforts to meet their needs and preferences. Here’s a step-by-step guide on how to conduct brand persona research in simple terms. Read more about Business Understand … Continue reading How to Conduct Brand Persona Research

Opportunities

Customer Experience Week Africa 2024

April 19, 2022

The leading platform bringing the region’s customer experience & Retail leaders together to deliver a bigger CX impact by championing customer intelligence, fostering customer loyalty and optimising CX strategies to do more with less. Read more about Opportunities Book your tickets early before our seats run out! We already have over 100 companies joining … Continue reading Customer Experience Week Africa 2024

By guestpost

How to Develop a Sales Funnel That Converts

April 19, 2022

Creating a sales funnel that converts can seem daunting, but it’s essential for any business looking to increase revenue and build lasting customer relationships with. A sales funnel is a step-by-step process that guides potential customers from awareness of your product or service to making a purchase. Here’s a simple guide to help you develop … Continue reading How to Develop a Sales Funnel That Converts

How to Develop a Product or Service That Solves a Problem

April 19, 2022

Creating a product or service that solves a problem is the key to a successful business. When you offer a solution to a problem, people are more likely to buy from you. Here’s a simple guide to help you develop a product or service that meets a real need. Read more about Business Identify … Continue reading How to Develop a Product or Service That Solves a Problem