Why Social Media Influencers are More Than Just a TrendÂ
In the early days of social media, influencers were often dismissed as temporary hype or people who simply got lucky online. But today, influencers have become a permanent part of how brands communicate, build trust, and reach customers. From fashion and food to finance and tech, influencers are now at the centre of real […]
Building a Recession-Proof Business: Lessons from Companies that Thrive in Crisis
Running a business is hard even in the best of times. When the economy stagnates or shrinks, that task becomes more difficult. In such periods, demand generally falls, and revenues decline along with them. Many companies struggle to stay afloat. Because times like these are an inevitable part of the economic cycle, building a […]
Understanding Nigerian Consumer Behaviour
Nigeria, with a population exceeding 220 million is Africa’s most populous country. This large population means Nigeria is home to a vibrant and dynamic consumer market. Understanding consumer behaviour in Nigeria is crucial for businesses aiming to succeed in this expansive market. Several factors influence consumer behaviour in Nigeria including cultural values, economic conditions, […]
What Triggers Your Customers to Buy from You?
In the ever-evolving landscape of business, success hinges on a deep understanding of consumers and the factors that influence their purchasing decisions. Knowing your customer is not just a buzzword; it’s a strategic imperative that can be the difference between a thriving business and one struggling to stay afloat. In this article, we will […]
How Brands Can Detect Consumer Behaviour
In today’s ever-evolving market, understanding consumer behaviour is essential for brands to stay ahead of the competition and ensure business growth. Consumer behaviour encompasses a wide range of activities, including purchasing decisions, brand loyalty, and product usage patterns. Brands need to be able to accurately detect consumer behaviour to create effective marketing strategies that […]
The First Quarter of the 2023 Marketing Season
The first quarter of 2023 has been an eventful one for the Nigerian marketing industry, with shifting consumer behaviour, evolving technology, and economic uncertainties reshaping the competitive landscape. As marketers brace for the remainder of the year, it’s important to assess the current market trends and adjust marketing strategies to stay ahead of the […]