Archives Tag: consumer behaviour

BUSINESS

Understanding Nigerian Consumer Behaviour

April 19, 2022

  Nigeria, with a population exceeding 220 million is Africa’s most populous country. This large population means Nigeria is home to a vibrant and dynamic consumer market. Understanding consumer behaviour in Nigeria is crucial for businesses aiming to succeed in this expansive market. Several factors influence consumer behaviour in Nigeria including cultural values, economic conditions, … Continue reading Understanding Nigerian Consumer Behaviour

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BUSINESS

What Triggers Your Customers to Buy from You?

April 19, 2022

  In the ever-evolving landscape of business, success hinges on a deep understanding of consumers and the factors that influence their purchasing decisions. Knowing your customer is not just a buzzword; it’s a strategic imperative that can be the difference between a thriving business and one struggling to stay afloat. In this article, we will … Continue reading What Triggers Your Customers to Buy from You?

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BUSINESS

How Brands Can Detect Consumer Behaviour

April 19, 2022

  In today’s ever-evolving market, understanding consumer behaviour is essential for brands to stay ahead of the competition and ensure business growth. Consumer behaviour encompasses a wide range of activities, including purchasing decisions, brand loyalty, and product usage patterns. Brands need to be able to accurately detect consumer behaviour to create effective marketing strategies that … Continue reading How Brands Can Detect Consumer Behaviour

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BUSINESS

The First Quarter of the 2023 Marketing Season

April 19, 2022

  The first quarter of 2023 has been an eventful one for the Nigerian marketing industry, with shifting consumer behaviour, evolving technology, and economic uncertainties reshaping the competitive landscape. As marketers brace for the remainder of the year, it’s important to assess the current market trends and adjust marketing strategies to stay ahead of the … Continue reading The First Quarter of the 2023 Marketing Season

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