Consumer Technology: E-commerce and Digital Payments
Nigeria’s e-commerce and digital payments sector has seen remarkable growth in recent years, thanks to increased internet penetration and a youthful, tech-savvy population. This boom is powered by major e-commerce and digital payment services like Jumia and Konga, along with Paystack, Flutterwave, and Paga, which are bridging gaps in Nigeria’s primarily cash-based economy. Read more […]
Positioning Your Products and Services for Year-End Success
As the year-end draws nigh, businesses face a critical period where consumer spending typically surges. This presents an exceptional opportunity to position your products and services for maximum visibility and sales. However, achieving the best positioning requires a well-thought-out strategy that leverages search intelligence, consumer behaviour insights, and market trends. In this article, we’ll […]
Impact of AR on Consumer Behaviour on Social Media
Augmented Reality (AR) is making a notable impact on how consumers interact with brands on social media. By offering immersive and interactive experiences, AR allows users to engage with products in a way that traditional media cannot. This technology is transforming consumer behaviour, influencing purchasing decisions, and enhancing brand loyalty. From virtual try-ons to […]
Building Consumer Networks in Africa: What Wave5 Wireless is Doing
Wave5 Wireless, a tech company in Nigeria, wants to accelerate the hyper-connection of consumer clusters in Sub-Saharan Africa, re-imagining how services are created, provided, distributed, and monetized. At the heart of their vision lies a belief in the future of markets driven by consumer networks. Read more about Tech What are Consumer Networks? Consumer […]
Understanding Nigerian Consumer Behaviour
Nigeria, with a population exceeding 220 million is Africa’s most populous country. This large population means Nigeria is home to a vibrant and dynamic consumer market. Understanding consumer behaviour in Nigeria is crucial for businesses aiming to succeed in this expansive market. Several factors influence consumer behaviour in Nigeria including cultural values, economic conditions, […]
The 7 Consumer Behaviours Shaping the Nigerian Market
In the bustling marketplace of Nigeria, home to over 200 million people, understanding consumer behaviour is the key to business success. With a diverse population spanning various income levels, cultural backgrounds, and preferences, Nigerian consumers exhibit distinct behaviours that drive their purchasing decisions. Here, we delve into seven essential consumer behaviours that every business […]
What Triggers Your Customers to Buy from You?
In the ever-evolving landscape of business, success hinges on a deep understanding of consumers and the factors that influence their purchasing decisions. Knowing your customer is not just a buzzword; it’s a strategic imperative that can be the difference between a thriving business and one struggling to stay afloat. In this article, we will […]
5 Ways New FinTech Can Succeed with the Direct-to-Consumer (DTC) Model in Nigeria
The financial technology (FinTech) landscape in Nigeria is thriving, with innovative startups revolutionizing the way financial services are delivered and consumed. One of the most promising business models for these startups is the Direct-to-Consumer (DTC) approach. This article explores five essential strategies that new FinTechs can employ to succeed with the DTC model in […]
Unlocking the Power of YouTube Ad Targeting
In the digital age, YouTube has emerged as a dominant force, revolutionizing the way we consume video content. With billions of users and an extensive reach, YouTube presents a tremendous opportunity for businesses to connect with their target audience. However, merely creating an ad and hoping for the best won’t cut it. To truly […]
Navigating Transitions and Embracing New Opportunities in the Business World
In today’s fast-paced and ever-evolving business environment, change is inevitable. Whether it’s technological advancements, market disruptions, or shifts in consumer preferences, businesses must be adept at managing change to remain competitive and seize new opportunities. However, change can be challenging, as it often disrupts established routines and processes. In this article, we will explore […]
How Brands Can Distill Consumer Feedback into Real Growth Strategies
In today’s market, brands have an abundance of consumer feedback at their disposal. From social media comments to customer reviews, brands have access to a wealth of information that can help them understand their customers’ needs, preferences, and expectations. However, simply collecting feedback is not enough. Brands need to distil this feedback into actionable […]
How Brands Can Detect Consumer Behaviour
In today’s ever-evolving market, understanding consumer behaviour is essential for brands to stay ahead of the competition and ensure business growth. Consumer behaviour encompasses a wide range of activities, including purchasing decisions, brand loyalty, and product usage patterns. Brands need to be able to accurately detect consumer behaviour to create effective marketing strategies that […]
How To Understand Consumer Behavior
To be able to make considerable progress in your business, one of the things you must be aware of is your consumer behavior. If you do not know who your customers are, what they want and how they think, how do you expect to be successful? Understanding your customers is what helps you draft your […]
5 Surefire Ways You Can Use Consumer Psychology To Drive More Sales
Driving sales requires a great deal of understanding consumer psychology and behaviour. The best businesses rely on information collected from consumer psychology and behaviour. The truth is that contemporary ways of buying things have changed over the years. Read more about Business Consumer’s behaviour in the past 20 years is no longer the same […]
Affiliate Marketing: Getting Started
Ever wondered how you can make money while asleep or simply attending to other life concerns? Then you are about to be enlightened on a sure means of earning passive income. Affiliate marketing has become a viable way of earning while helping businesses grow. Read more about Business This is a kind of marketing […]
Consumer Not Customer
Let me ask you a question. For diapers, who do you think the target customers are? Parents or the babies? What about football? Who are the target customers? You or big brands? How about TV programmes? Who are the target customers? Viewers or advertisers? Read more about Business The correct answers are Parents, Big […]