NACC Task Businesses On Exceptional Customer Experience

In the words of Henry Ford, an American captain of industry and the founder of the Ford motor company, “a business that makes nothing but money is a poor business”, being responsible in business is not just the right thing to do, but the best thing to do. For businesses to thrive successfully in the […]
Instagram Business of the Month: Esoterique Dynasty

Instagram isn’t in want of fashion stores displaying interesting looking wares. They are precisely the sort of businesses that dominate that space in Nigeria. It would take a venture that’s truly unique to capture its target audience’s attention via that platform, and keep them loyal. Esoterique Dynasty appears to be accomplishing just this. Inspired By […]
Tip Of The Day: How Brand Storytelling Can Grow Your Business

Old style advertisements were a mashup of product descriptions, lists of advantages derivable from product use, and a plea (veiled or obvious) to the advert’s recipient – viewer or listener – to purchase the product. Pretty straightforward. If you’re still doing that today, there’s a big chance that your spending on advertising will deliver less […]
Instagram Business of the Month: Imoh Books

Imoh Books might be as close to being a totally digital business as one can get. As an online bookshop, it has its display shelf on Instagram (and markets its merchandise there too), takes and delivers orders via Whatsapp, and receives payments through electronic money transfers. Its stock in trade are e-books, made, transported and […]
10 Questions You Should Ask Before Purchasing Equipment for Your Business

Unless you have a sweet stream of cash forever flowing into your business from an eternal source, you would be extra careful with every equipment purchase you make. Most businesses run on limited funds, so they’re a bit choosy with the array of equipment options available on market shelves. Who wants to burn precious plough […]
16 Interesting Facts you need to know About Connect Nigeria eBusiness Fair 2018

The Connect Nigeria E-Business Fair 2018 is the 6th edition, not the seventh. There was no fair in 2012 and the Fair that was slated to hold on the 18th of October 2014, was cancelled, due to the threat of Ebola outbreak that year. The first ever business fair was organised on December 10, 2011, […]
How to Raise Prices Without Losing Customers

Sometimes, businesses just have to raise prices. It could happen because the cost of a key production input has suddenly shot up, or in reaction to the sustained pressure of unrelenting double-digit inflation. For most sellers, the decision to add to their prices isn’t taken with joy or an expectation that they’ll be understood by […]
Easypr.ng Platform Unveils in Lagos

EasyPR.NG is an innovative online marketing and content media distribution platform. The startup was founded in February 2017 by Afam Anyika and James Ezechukwu. It assists corporate organisations and individuals in customising required services. In order to suit the budget plans of the organisation. They help manage the flow of information of your business with the […]
Find Out Task 7 of Connect Nigeria’s 55 Weeks of Giveaways Here!

Welcome to a new week! Are you ready for this week’s task? We are giving away a brand new Apple TV to this week’s winner. Do you want to be this lucky winner? Task 7 List at least three small businesses (salons, supermarkets etc.) you’ve used this month. The more businesses you list, the better your […]
Find Out Task 6 of Connect Nigeria’s 55 Weeks of Giveaways Here!

Welcome to a new week! Are you ready for this week’s task? We have a fantastic prize for you! Two tickets to see Spectre at any cinema of your choice!!! Task 6 Answer this simple question to stand a chance of winning two tickets to see Spectre: Name three businesses at the Lagos Trade Fair […]