7 Offline Marketing Tips that Achieve Results in Nigeria
If you spend much of your working hours or leisure time on digital devices, you may be forgiven for thinking that contemporary marketing is all online and social media. But while many businesses now engage their target audiences via these channels, there’s still a lot of offline marketing going on in the physical world. […]
Top 5 Startups in Ibadan
It’s true that Nigeria’s tech ecosystem is heavily dominated by startups based in Lagos. There’s also a good deal of activity in Abuja. But talk about the tech scene of other locations in the country is limited in comparison to coverage of the industry in the “Center of Excellence”. You will seldom find discussions […]
Disrupt or Die: How Innovative Strategies Are Shaping the Future of Business
The history of the world has been filled with stories of companies and innovations that, when they were introduced, disrupted their industry or even the entire world. Consider Ford Motors and its impact on the automobile industry. Read about the story of McDonald’s and how it disrupted the fast food industry. A disruption that […]
5 Timeless Business Strategies That Guarantee Success
The main desire of any entrepreneur is to ensure the long-term success of his or her business. This long-term success requires a number of things to be attainable. According to Mark Zuckerberg, the founder of Facebook and its parent company, Meta, “I am here to build something for the long term. Anything else is […]
Branding: A Business Strategy Tool for Building Powerful Brands
If you’ve ever wondered how customers view a particular company and how to change your customers’ perception of your company, the answer is branding. In today’s competitive business world, branding is a strategic tool which differentiates a business from its competitors and determines the way it’s perceived by its target audience. Building a powerful […]
7 Common Business Strategy Mistakes You Should Avoid
Like Michael Porter once said, “The essence of strategy is choosing what not to do”. Most times, it is important to know what not to do to avoid pitfalls capable of sinking your business even before you start. It will be a shame to fall flat simply because you failed to conduct appropriate research […]
Marketing and Sales: What are the differences?
Marketing and sales are two words often used interchangeably in the business world, yet with their distinct meanings. Marketing and sales are two different business roles upon which the success of any business is built. Though different, these two concepts have a point of convergence, which is to drive business expansion and increase revenue. […]
She Just Wanted to Sell Clothes. Now She’s Dominating Fashion Search Trends
In today’s highly competitive digital landscape, being found online is not just an advantage—it’s a necessity. SEO does this for you. This truth came to life in a surprisingly personal way when, after a session I led on increasing findability online, my wife turned to me and said, “Oya, let’s do my business too, […]
AI Tools in Marketing and Advertising: Automate, Personalise, Convert
Businesses have changed their approach to engaging their target markets in many ways within the last two decades. Much of it is now done on very accessible digital channels, whether that’s social media or websites, email or instant messaging applications. In the past three years, there’s been even more radical change, with AI tools […]
10 Best Businesses to Start in Aba, Abia State
Aba is one of Nigeria’s leading commercial cities. It, along with Onitsha, is a major economic nerve centre in the country’s South East, with markets attracting visitors from across West Africa. But for all of its entrepreneurial allure, the aspiring founder may struggle to carve out ground to thrive on within it. Unless you […]
Why Social Media Advertising is Crucial for Business Growth
Visibility is everything in the digital economy. No matter how great your product or service is, if people don’t know about it, it won’t sell. That’s where social media advertising comes in. It has become one of the most effective ways to grow a business, connect with the right audience, and increase revenue. Read […]
Don’t Miss the Connect Nigeria Business Mixer
Let’s be honest: Growth doesn’t come from sitting behind a desk or endlessly scrolling through LinkedIn. Deals don’t close themselves, and opportunities don’t magically appear in your inbox. They show up in rooms. Rooms filled with decision-makers, thinkers, doers — people who are building and moving. That’s exactly what the Connect Nigeria Business Mixer is […]
Shecluded x CFYE Dream to Business Incubator Program
Women entrepreneurs with business ideas or early-stage ventures are invited to apply for the Shecluded x CFYE Dream to Business Incubator Program, designed specifically to help turn entrepreneurial visions into successful businesses. Read more about Opportunities The Shecluded x CFYE Dream to Business Incubator Program offers comprehensive support, including business concept development and validation, […]
10 Small Business Ideas for Nigerian Music Enthusiasts
The Nigerian music industry is thriving. Its top acts are gaining a following globally. And the local scene presents an interesting mix of genres and cultural influences. The Afrobeats style reigns supreme, but regional preferences also exist. There are a lot of business ideas for Nigerian music enthusiasts who can help the various parts […]
Trump Tariffs: How Nigerian SMEs Can Use the AfCFTA to Weather an Economic Storm
The tariffs recently imposed on international goods by the United States have sparked fears of a slowdown in global trade. Nigeria, which has been hit with a 14% tax on its exports to the US, is bound to be affected by such a development. At this stage, businesses all over the world are bracing […]
Nigerian Startups Raised Over $100 Million in the First Quarter of 2025
African startups secured $460 million in the period January to March 2025. This number was basically the result of deals involving players from a handful of countries on the continent. Nigerian startups had over $100 million of the sum. Read more about Business However, observers of the ecosystem note that Africa’s fundraises were somewhat […]