Customer Vs Audience
In the article I shared previously, I shared that your consumers may not always be your customers. If you are yet to see that, read it here. In the same vein, not all your target audience is your target customers. I know this sounds weird but it took me a while to realize this. […]
Business Growth Tips: How To Create The Perfect Sales Pitch
How do you convince your prospects to consider buying your product? Here’s an answer: you make a presentation to them. You explain what you’re offering them, and how it’ll solve a specific problem that they have. Read more about Business growth tips That presentation—verbal or written –is called a sales pitch. Ideally, your sales […]
How To Start A Profit-Making POS Business In Nigeria
More Nigerians are withdrawing cash and making payments through POS agents. These service providers are a go-to when crowded banking halls or long queues at the ATM are not an option. They also come to the rescue when there are no banks nearby, as is the case in many rural areas in Nigeria. Read […]
Business Growth Tips: Steps To Getting Global Customers For Your Business
Have you ever wanted to attract customers from beyond Nigeria’s borders? Would you like to enjoy the advantages that accrue from serving clients spread across the world? Read more about Business Growth Tips It’s easier than ever to reach markets located overseas. The internet, e-commerce, and global digital payments have all combined to simplify […]
How To Start A Profitable Data Reselling Business In Nigeria
If you’ve been wondering how to start a data reselling business in Nigeria, here’s a guide you can use. Here, we’ll explain what data reselling is, what you’ll need to set up, as well as how to become a data reseller. What is Data Reselling? As the term implies, this business involves buying data […]
Business Growth Tips: How To Increase Your Business Profits With Cloud Computing
If you’ve never heard about cloud computing, you’re probably wondering what it means. Here’s a simple explanation: Cloud computing is data storage and computing that’s done over the internet, instead of locally on your computer. Read more about Business growth tips For instance, there are websites and applications on which you can store, access, […]
Business Growth Tips: How To Convince More People To Buy Your Products
You already have great products—you’re convinced of this –and you’re wondering why more people aren’t buying them. The fact is, unless you make them see how your offering is good for them, they may never pay attention to it (let alone purchase it). That’s why you market things in the first place. Read more […]
Business Growth Tips: How to Generate New Sales Leads
How do you convert people into sales leads for your business? How do you take them from being slightly curious about your products and services to persons ready to spend their money on what you’re offering? This is one of the most important questions that companies have to answer. The answer they come up with […]
How to Conduct an Annual Stocktake for Your Business
Businesses are constantly depleting and stocking up on their inventory. As long as you’re selling goods to customers, you need to keep replacing what’s been taken off your shelves. But there’s also a need to check what’s in stock at any given time. Doing this will help you: Read more about Business Determine what’s selling […]
4 Ways Entrepreneurs Can Unwind And Recharge During The Holidays
The Christmas holidays present many businesspeople with a chance to rest from a year of business engagements. Like everyone else, entrepreneurs often look forward to this period, as it’s their opportunity to enjoy some time off from work. Read more about Business But it’s not always clear what the best way is to spend the […]
Business Growth Tip: How to Prepare for the Next Business Year
As the year draws to a close, our minds turn to the coming period and what it could have in store for us. We draw up plans, make resolutions, and hope for the best. It’s about ensuring that our lives go as smoothly as possible in the immediate future. Ideally, businesses should do this as […]
5 Ways To Deliver Quality Customer Service
Although people patronise businesses that offer quality products, they also appreciate businesses that know a thing or two about great customer service. The quality of your customer service determines how well your business turns out in the long run. Good customer service means delighted customers who will always want to patronise you and tell […]
How To Grow Your Business Through Storytelling
Storytelling is an intrinsic aspect of humanity. It is what drives human connection, serves as a foundation for community-building, and motivates individuals and groups to take action. Given the impact of storytelling, it is easy to see why it can be an important asset to your business. From Apple to Microsoft, several industry heavyweights […]
COVID-19: How to Prepare Your Workplace for Post-Lockdown Return
As the government begins to lift restrictions on business operations, employers and their staff will want to know how to transit to a safer way to work at their offices. Various states have adapted the general guidelines issued by the federal government to their local situation. You may want to review those rules so you […]
10 Business Lessons of 2019
There have probably been as many business lessons to learn from the year 2019 as there have been days in it. From our phone screens, we watched companies announce and pursue their strategies to success or failure; we witnessed the demise of ventures and the emergence of new commercial giants; and we saw authorities enact […]
Business Growth Tips: Things to do When Your Business Runs Out of Money
How do you carry on when your business runs out of money? Whether you’re new to entrepreneurship or you’ve been in it for decades, you know how hard things can get when the cash flow dries up. You have to come up with ways to improvise; perhaps take out a loan, or step up low […]