Archives Tag: business strategy
Understanding the Business of Your Startup in 5 Ways
April 19, 2022
Starting a business is an exhilarating and challenging endeavour. Many aspiring entrepreneurs are driven by a vision, a passion for their product or service, and the desire to make a significant impact in their industry. However, despite the initial excitement and enthusiasm, a considerable number of startups fail to achieve long-term success. One common … Continue reading Understanding the Business of Your Startup in 5 Ways
Strategies for Building and Scaling Service Businesses in African Markets
April 19, 2022
Building and scaling service businesses in African markets requires a deep understanding of the unique dynamics and opportunities present in the continent. With its diverse markets, rapid urbanization, and emerging middle class, Africa offers immense potential for service-oriented enterprises. In this essay, we will explore strategies, supported by examples and illustrations, on how to … Continue reading Strategies for Building and Scaling Service Businesses in African Markets
A Winning Omnichannel Strategy: Creating Seamless Customer Experiences
April 19, 2022
In today’s digital age, businesses face the challenge of meeting customer expectations across multiple channels. The rise of various touchpoints, including physical stores, websites, mobile apps, social media platforms, and more, necessitates the development of an effective omnichannel strategy. Such a strategy aims to create seamless customer experiences, enabling customers to engage with a … Continue reading A Winning Omnichannel Strategy: Creating Seamless Customer Experiences
How to Create a Strategic Annual Plan for Your Business
April 19, 2022
An annual plan lays out the activities that a business will undertake within a given year. It identifies the goals for the period and defines the steps that employees will take to achieve them. Read more about Business If you’re an entrepreneur, you should know that having an annual plan is essential for the … Continue reading How to Create a Strategic Annual Plan for Your Business
A Strong Product Differentiation Strategy for Your Tech Startup
April 19, 2022
In today’s highly competitive business landscape, differentiation is key to success. For tech startups in Nigeria, building a strong product differentiation strategy is critical to achieving sustainable growth and profitability. In this article, we will discuss what product differentiation is, why it is important, and how tech startups in Nigeria can build a strong … Continue reading A Strong Product Differentiation Strategy for Your Tech Startup
The Relationship Between Marketing And Advertising
April 19, 2022
These two terms are most times used interchangeably, however, there are actually many differences, as well as similarities between marketing and advertising. In basic terms, marketing is the process of identifying customer needs and adopting the best strategy to meet those needs, while on the other hand, advertising is the exercise of promoting a company … Continue reading The Relationship Between Marketing And Advertising
How To Reevaluate Your Business Strategy
April 19, 2022
A combination of all the decisions taken and actions performed by the business to accomplish business goals is referred to as a business strategy. Every business needs a strategy to serve as a road map in achieving desired goals. Read more about Business A business strategy is basically a documented plan mentioning how a … Continue reading How To Reevaluate Your Business Strategy
5 Signs That Your Business Is Failing
April 19, 2022
There is a thin line between knowing when your business is experiencing a minor setback, and when you need to rethink your entire business strategy, because it could be failing. When your business is simply having a setback, you would have to only focus on the cause of this and attempt to rectify it. … Continue reading 5 Signs That Your Business Is Failing
The Roadmap To Effective Digital Transformation In Business
April 19, 2022
Digital transformation is an integration of modern technologies to boost change in an organization.
Growing Your Business Through Blogging
April 19, 2022
One of the benefits of blogging over other content platforms is the fact that it can serve as a directory for detailed information on your business process. You have no limitation of word counts, neither are you affected by the transient nature of social media platforms. Blog sites also have easy interfaces, that you … Continue reading Growing Your Business Through Blogging
Achieving Business Visibility Through Strategic Brand Positioning
April 19, 2022
This is a concept which most people in business try to understand and implement. Brand Positioning is a concept which rings a bell in the mind of every marketer or entrepreneur. It alerts them to the consciousness of securing a place in the heart of their target market. Read more about Business Brand Positioning … Continue reading Achieving Business Visibility Through Strategic Brand Positioning
Strategies To Manage Your Business During Inflation
April 19, 2022
Inflation has become a household name in our world today. With the prices of things rising and the general well-being of people being jeopardized. It has never been more important to talk about the way out for businesses. Read more about Business A lot of small businesses and even the so-called “big-guns” are faced … Continue reading Strategies To Manage Your Business During Inflation
Revealed: OPay’s Strategy for Dominating Nigeria’s Tech Space
April 19, 2022
OPay has dominated Nigerian tech news headlines for much of this year. From big money funding rounds to generously low service prices, the payment platform has served up a master class in how to capture a nation’s attention and gain access to its wallets, literally from scratch. They’ve achieved all of this in a matter … Continue reading Revealed: OPay’s Strategy for Dominating Nigeria’s Tech Space
Social Media Marketing Tips: How Social Listening Can Help You Promote Your Business
April 19, 2022
Social listening is the way in which a business owner can retain customers, gain their trust, and satisfy their demands effectively. It involves keeping track of conversations on social media about your industry and applying what you have learned to your business. Here are some reasons why you should pay more attention to social listening … Continue reading Social Media Marketing Tips: How Social Listening Can Help You Promote Your Business
Business Growth Tip: Adopt a Business Strategy that Works for Your Company
April 19, 2022
Your business is in a space that’s filled with numerous others like it. You want to gain the edge over those other companies, establish competitive advantage, and own your turf. You want your brand to be the first on the mind of potential clients when they think about the type of product or service you … Continue reading Business Growth Tip: Adopt a Business Strategy that Works for Your Company
