5 Important Lessons on Business Strategy You Can Learn from Street Hawkers
If you’re familiar with the Nigerian roads, then you’re obviously familiar with the relentless activities of street hawkers. If you live in Lagos or any other major city in Nigeria, then you can really relate to the scenario below: Read more about Business You’re stuck in traffic on a hot afternoon. Cars are at a […]
5 Timeless Business Strategies That Guarantee Success
The main desire of any entrepreneur is to ensure the long-term success of his or her business. This long-term success requires a number of things to be attainable. According to Mark Zuckerberg, the founder of Facebook and its parent company, Meta, “I am here to build something for the long term. Anything else is […]
Branding: A Business Strategy Tool for Building Powerful Brands
If you’ve ever wondered how customers view a particular company and how to change your customers’ perception of your company, the answer is branding. In today’s competitive business world, branding is a strategic tool which differentiates a business from its competitors and determines the way it’s perceived by its target audience. Building a powerful […]
7 Common Business Strategy Mistakes You Should Avoid
Like Michael Porter once said, “The essence of strategy is choosing what not to do”. Most times, it is important to know what not to do to avoid pitfalls capable of sinking your business even before you start. It will be a shame to fall flat simply because you failed to conduct appropriate research […]
How to Craft a Short-Term Business Strategy for Your Company
Businesses draw up mission and vision statements for a reason. These statements provide a summarized picture of the aims that the business which creates them wants to achieve. But the outworking of these aims tends to take a while—they’re typically for the long term. Companies need a short-term business strategy (or a series of […]
Developing an Effective Business Strategy for Your Nigerian SME
Starting and growing a small or medium-sized enterprise (SME) in Nigeria comes with its unique set of challenges and opportunities. Whether you’re just launching your business or looking to scale, having a well-thought-out business strategy development plan is crucial. This article explores practical steps to develop an effective business strategy for your Nigerian SME, […]
6 Business Strategy Books You Should Read Before the Year Ends
As an entrepreneur looking to stay ahead of the competition and to grow your business, especially in this age and time, you can’t afford to invest in continuous learning. With the year, 2024, remaining just six months to end, I have compiled a list of six business strategy books you should read before the […]
What is Business Strategy? With Examples
When it comes to running a successful business, having a solid business strategy in place is very important. But what exactly is a business strategy? Simply put, a business strategy is a plan of action on how a business will achieve its specific goals and objectives within a given timeframe. It outlines how a […]
How To Develop a Competitive Business Strategy for Your Business
Doing business today is becoming more competitive than it was a few decades and a century ago. Businesses that must stand out from the pack are those who understand this and can develop a competitive business strategy. A competitive business strategy helps differentiate businesses from competitors, meet customer needs, and achieve sustainable growth. Read […]
Developing a Customer-Centric Business Strategy
In today’s highly competitive market, there is a need for businesses to go beyond offering good products or services to also placing their customers at the heart of their strategies. This is what we mean by a business being customer-centric. A customer-centric business strategy is about designing your business around the needs and wants […]
Transform Your Business Strategy with Our 13-Week Strategy Course
Are you ready to elevate your business strategy and achieve unparalleled success in the latter half of 2024 and beyond? Strategy House is thrilled to present an exclusive 13-week strategy course to transform your business approach and propel you towards your goals. Read more about Business Prepare for Success in the Second Half of […]
Market Competition Risks: A Strategic Guide for Firms in Nigeria
In the bustling landscape of Nigeria’s business sphere, where cultural richness meets economic intricacy, market competition is the crucible where companies shape their futures. The dynamics of this competition are marked by both opportunities and risks. This article serves as a compass for firms in Nigeria, offering a strategic guide to not only weather […]
Strategies for Global Business Expansion
Business expansion into new markets can open up exciting opportunities for growth and success for you. However, venturing into global markets requires careful planning and strategic decision-making. Here’s a guide to help you navigate the process of exploring new markets for your business expansion. Read more about Business Market Research To achieve business expansion, […]
A Guide to Crafting a Positive Business Strategy
A Harvard Business Review analysis reveals that companies with a positive culture experienced a 20% increase in sales and 1.2 times higher profitability, showcasing the tangible economic benefits of infusing positivity into business practices (Harvard Business Review, ‘The Comprehensive Business Case for Sustainability’). In the vibrant tapestry of business, success is not only measured […]
How To Craft an Effective Omnichannel Business Strategy
Just like every other business owner, you want to give your company an edge over its competitors in 2024. An omnichannel business strategy furnishes you with just that. In a market that’s filled with enterprises running disparate campaigns and different branding styles across their customer-facing points, adopting omnichannel lets you stand out and get […]
5 Steps to Create an Outstanding Marketing Plan
A well-thought-out marketing plan is the backbone of any successful business. It provides a roadmap for achieving your marketing goals and objectives while aligning your efforts with the overall business strategy. Whether you’re launching a startup or looking to revamp your current marketing approach, here are five essential steps to creating an outstanding marketing […]