Archives Tag: Brands
Boosting Engagement with AR Filters on Instagram
April 19, 2022
AR filters have become a popular tool for increasing engagement on Instagram, offering users a fun and interactive way to connect with brands. These filters allow businesses to create personalized experiences, encouraging followers to interact with content in real-time. This article explores how you can effectively use AR filters on Instagram to boost engagement … Continue reading Boosting Engagement with AR Filters on Instagram
How Will Artificial Intelligence Impact Influencer Marketing?
April 19, 2022
Artificial Intelligence is transforming industries across the board, and influencer marketing is no exception. As brands seek more efficient and effective ways to reach their audiences, AI presents new opportunities and challenges for influencer marketing strategies. AI’s capabilities range from data analysis and audience insights to content creation and campaign optimization, promising to reshape … Continue reading How Will Artificial Intelligence Impact Influencer Marketing?
Social Media Crisis Management for Brands
April 19, 2022
Social media can significantly impact a brand’s reputation, both positively and negatively. A single misstep can rapidly escalate into a crisis, especially for brands in Nigeria where social media usage is high and public opinion can shift quickly. Effective social media crisis management is crucial for Nigerian brands to maintain their reputation and customer … Continue reading Social Media Crisis Management for Brands
The Benefits of Live Streaming for Brands on Social Media
April 19, 2022
Live streaming has rapidly become a powerful tool for brands seeking to engage directly with their audience. This digital strategy leverages real-time video broadcasting to create a genuine, interactive experience between businesses and consumers. As social media platforms like Facebook, Instagram, and Twitch prioritize and enhance their live streaming capabilities, the opportunity for brands … Continue reading The Benefits of Live Streaming for Brands on Social Media
Tips for Creating Engaging Instagram Stories for Brands
April 19, 2022
Creating engaging Instagram Stories is essential for brands looking to connect with their audience in a meaningful and memorable way. With millions of users swiping through Stories every day, capturing their attention while conveying your brand’s message effectively can significantly boost your online presence. This post provides practical tips to craft Instagram Stories that are … Continue reading Tips for Creating Engaging Instagram Stories for Brands
Top 10 Nigerian Brands of 2023
April 19, 2022
The year 2023 has been a not-very-straightforward period for Nigerian brands. Multiple crises converged to impede progress for many an enterprise. But despite the hiccups that most SMEs and larger companies faced, there were success stories that shone through. In this article, in no particular order, we’ll explore the top 10 Nigerian brands that … Continue reading Top 10 Nigerian Brands of 2023
5 Strategies for Brands to Flourish with Solution Marketing
April 19, 2022
Imagine a world where brands are not just sellers of products or services, but partners in problem-solving. This is the realm of solution marketing—a space where businesses connect deeply with their audience by offering solutions to real-life challenges. In a landscape inundated with advertisements, solution marketing stands out as a beacon of value and … Continue reading 5 Strategies for Brands to Flourish with Solution Marketing
Meta Ads: Unleashing its Power for Exponential Growth
April 19, 2022
In the fast-paced world of digital advertising, staying ahead of the competition and effectively scaling your brand is crucial for long-term success. With the emergence of meta ads, a powerful advertising strategy that combines the strengths of traditional advertising with the targeting capabilities of digital platforms, brands have found a new avenue to reach … Continue reading Meta Ads: Unleashing its Power for Exponential Growth
By reuben-kalu
Brands We Love: Roving Heights Bookstore
April 19, 2022
If you’ve paid attention to the lamentations about the poor reading culture in Nigeria for an extended period, you’d get the impression that the country’s book merchants are struggling for business. Yet, literary texts are speedily flying off store shelves. There’s a fair demand for biographies. And street-side traders peddling the latest global bestsellers … Continue reading Brands We Love: Roving Heights Bookstore
Brands We Love: Mutual Trust Microfinance Bank
April 19, 2022
Mutual Trust is a microfinance bank headquartered in Abuja. It takes and handles deposits from its customers, and provides loans to public sector workers who are employed by the Federal Government. It also helps SMEs and employees from selected private sector industries with credit and finances for the purchase and instalment of critical assets. … Continue reading Brands We Love: Mutual Trust Microfinance Bank
How to Craft a Compelling and Inspiring Brand Story Strategy
April 19, 2022
In today’s hyper-competitive marketplace, brands need to do more than simply promote their products or services; they need to tell a compelling story that resonates with their target audience. A well-crafted brand story can build trust, foster loyalty, and differentiate your brand from the competition. In this article, we will explore the art of … Continue reading How to Craft a Compelling and Inspiring Brand Story Strategy
By reuben-kalu
How Brands Can Detect Consumer Behaviour
April 19, 2022
In today’s ever-evolving market, understanding consumer behaviour is essential for brands to stay ahead of the competition and ensure business growth. Consumer behaviour encompasses a wide range of activities, including purchasing decisions, brand loyalty, and product usage patterns. Brands need to be able to accurately detect consumer behaviour to create effective marketing strategies that … Continue reading How Brands Can Detect Consumer Behaviour
How To Use Storytelling to Create a Strong Brand Identity
April 19, 2022
In today’s crowded marketplace, creating a strong brand identity is crucial for the success of any business. A brand identity is the unique combination of design, messaging, and values that sets a company apart from its competitors. One effective way to create a strong brand identity is through the use of storytelling. By crafting … Continue reading How To Use Storytelling to Create a Strong Brand Identity
Brands We Love: Dataflex
April 19, 2022
Just as their peers elsewhere in the world have done, Nigerian businesses are increasingly adopting technologies that enable them to achieve more across their operations. They are doing so because they have witnessed the benefits that these tools can yield: lower costs, higher output, better quality outcomes, and increased revenues and profits. The technologies … Continue reading Brands We Love: Dataflex
Brands We Love: Severe Nature
April 19, 2022
The output from Nigeria’s fashion scene has evolved in significant ways since it began to be influenced by western styles a century or more ago. The chroniclers of this change have reported its transition from a space inhabited by a few design types to one that presently brims with uniqueness and difference. It’s now … Continue reading Brands We Love: Severe Nature
