Social Media Marketing Tips: 5 Steps To Becoming A Successful Influencer
In one of our past articles, we discussed some tips for brands that want to work with influencers. This week, we will be looking from the perspective of the influencer. Here are some ways in which you can become the influencer that brands want to work with and make an extra source of income Be Content […]
Brands We Love: Cafe Neo
Despite being one of the world’s leading producers of coffee, Nigeria doesn’t really have a coffee drinking culture. Like other coffee growing African countries, she exports most of her produce to other regions of the world where it is widely consumed. Until recently, Nigeria’s community of coffee enthusiasts has consisted of returnees from the diaspora and […]
Connect Nigeria’s Top 100 SMEs: 360 Creative Innovation Hub
Every day SMEs emerge with amazing ideas capable of transforming the nation’s economic landscape. With their ability to revitalize the economy and spur nationwide growth, exclusive attention – the kind that stimulates conversations and strategies for growth – must be showered on them. Connect Nigeria sponsored by Union Bank and other organisations have set out to […]
Brands We Love: Lady Biba
Nigeria isn’t in want of indigenous fashion brands. From the small time tailor who slaps on cheap tags to their wares, to the big celebrity designers creating bespoke dresses for the runways, the industry is as lively as it’s ever been. Not surprisingly, it’s a fragmented market; players within the space find it a tough […]
ConnectNigeria’s Top 100 SMEs: Funpee Products and Services
Funpee Products and Services is a manufacturing and events service company based in Lagos. The business has a presence in multiple niches: it produces and retails an assortment of drinks and food, plans and coordinates events, distributes cleaning products, and runs an academy for aspiring entrepreneurs. That’s more than a handful of concerns to be […]
BrandZone SME Branding Workshop To Take Lagos By Storm
With the upsurge of visionary and truly creative businesses in our country today, more platforms need to be created to both guide channel these business on the right path. In this vein, Brandzone Consulting LLC has created the SME DIY BRANDING WORKSHOP which is taking place in Lagos this September and the catch phrase is […]
Social Media Marketing Tips: How To Promote Your Business Using Video Marketing
It’s been proven time and again that videos are usually more engaging and court more attention that texts. According to a research report, 71% of marketers claim video conversion rates outperform other marketing content. Therefore, it will suffice to say that video marketing is a safe bet when it comes to promoting your content. Although to […]
Business Growth Tip: Leverage Word of Mouth Marketing
Word of mouth is still the most effective way to attract new customers to your business. Yes, there’s a multiplicity of sophisticated marketing techniques available to today’s businessperson, including some which leverage revolutionary digital technology and data analytics. We have so many market probing tools and advertising channels, that our problem tends not to be […]
How A Successful Company Makes Its Brand Stronger
In today’s image-conscious world, branding has taken on extra significance. Companies struggle for the public’s attention, spinning and spewing out innumerable lines and stories about what they are and why their wares and deals are better than what their competitors offer. The media- whether it’s traditional television and radio, or contemporary social media -is so […]
Story! Story! When Will Brands Finally Get This?
There’s a reason so many of us flock to the movies or spend hours reading novels – it’s because we love to get lost in a good story. If you ever listen to a good conversation, you’ll notice that a lot of connection happens when people share stories with each other. Storytelling is a powerful […]
Hello Brands, Let’s Woo the Ladies
More and more ads are embracing girl power. “Femvertising” ads — advertisements that aim to celebrate and empower women and girls — have made a splash over the past few years. And there’s no sign of them slowing down. In October 2014, women’s lifestyle website SheKnows asked 628 women about their views on advertising. Ninety-one […]
Learn How to Brand your Company with Uju Obuekwe
Branding is one of the best business investments you can make. It expands your reach online, on the streets and general referrals. Branding determines how your customers experience and identify you. In short, it’s a way of making your business stand out. Your brand should reflect what your business stands for and what sets it […]
Business Profile: Lucy.ng- Gifts for Seasons, Occasions and Events on Demand
Gifts are not given for just any reason that’s why they are best appreciated when they are tailored to suit their recipient’s taste and the occasion or season they’re intended for. However, finding the right gift items for your customers or loved ones can be challenging, especially because their tastes and preferences reflect their unique individuality. Also, there is […]
Photospeak: The Brand Spark Leadership Workshop by Brandzone Consulting
On Friday, 24th February 2017, Brandzone Consulting LLC organized a workshop for small and medium enterprises (SMEs) where they could gain knowledge in the areas of branding, brand management and social media and content marketing, and practical toolkit and guide for understanding branding. The gallery below captures remarkable moments from the event. Click here for highlights […]
Nigerian SMEs and Business Leaders Gather at the Inaugural SME Brand Leadership Workshop Organized by Brandzone
A highly innovative brand leadership workshop brought together SME (Small and Medium Enterprise) leaders, business visionaries and investors from diverse backgrounds at the SME DIY Branding Workshop organized by Brandzone Consulting, a world class brand consulting firm. The inaugural SME-focused workshop tagged “Branding for Growth” was designed as the first of its kind and the […]
Brandzone Launches the Brand Spark Programme Themed “Branding For Growth”, an SME DIY Branding Workshop
Brandzone Consulting LLC is set to host the Brand Spark Workshop, an innovative, practical and hands-on SME DIY branding workshop, scheduled to take place on Friday, February 24th, 2017. The theme for the Brandzone Brand Spark Workshop for this year is “Branding For Growth.” It is a gathering designed to enable Small and Medium Enterprises (SMEs) and […]