Social Media Influencer Of The Week: Blessing Abeng
It is one thing to develop a product, and another to mould that product and make it appealing to its target audience. The latter is what branding is all about. While there are some exceptions, not everyone is endowed with the gifts of both ideation and branding. Something has got to give. Read more […]
30 Quotes About Social Media To Inspire Your Content Strategy In The New Year
As the new year progresses, here are my favourite quotes for brands on social media. Despite its remarkable benefits, it can be challenging to adapt to the dynamic world of social media. With new algorithms, content preferences, and technology springing up every year, it can be intimidating to implement a social media strategy. Read […]
Different Shades Of Uju Obuekwe
In the realm of business, there are those who show you how to provide quality products or services to your customers or clients, and there are others who go beyond the basics by showing you how to build a strong brand image for your business or career. One such individual who falls into the latter […]
2019 CN’s Top 100 Emerging SMEs: Firstcam Creative Studios
Some entrepreneurs don’t experience as much growth as they would like to see in their businesses. This isn’t always because their products or services are lacking in quality. Sometimes it comes down to poor branding strategy. Business owners are becoming more aware of the role that branding could play in the success of their enterprise. […]
IG Live Sessions With Uju Obuekwe
In the midst of this #COVID- 19 pandemic, businesses are increasingly finding that they have to take their business online if they haven’t already done so, to remain and thrive in business. We also know that marketing your products and services are a key function of any business. At this IG live session we will […]
Business Growth Tip: How to Build an Irresistible Product
You want your customers to clear your products off your shelves within days of stocking up. You dream about clients booking your services until your schedule is stuffed full with them. And you wonder if you’ll ever make this happen for your business. The truth is, only a fraction of companies are able to hit […]
Business Branding And Networking Just Got More Exciting
Adebola Williams is the Group CEO of RED For Africa. A pioneer at the intersection of media, democracy and social change. He co-founded and runs RED For Africa, Africa’s largest portfolio of youth media brands engaging the continent’s youth with leading brands like Red Media Africa, StateCraft Inc, The Future Awards Africa, YNaija.com, amongst others. […]
Enterprise & Personal Branding 2-Day Training Workshop
On the 12th and 13th of April, 2019, entrepreneurs and professionals from diverse disciplines and industries will gather in Lekki, Lagos for the Brand Varsity Personal and Enterprise Brand Workshop themed “The Best of Both Worlds”. This two-day training would enlighten and educate participants on how to build and grow their personal brands and also how […]
Social Media Marketing Tips: How To Effectively Build Your Personal Brand In 2019
One question that many business owners still ask in 2019 is how to build a personal brand. It can be quite frustrating when you are just starting out, with no audience, following, or sign of engagement. With these actionable steps below, you will be able to build a personal brand that reflects your business values […]
Growth & You: The Inarguable Importance of Branding In Business
I’ve spent considerable time over the years teaching people that whatever they are offering the world – goods or services – will die an untimely and painful death if they don’t network, brand and market properly. Branding and marketing are the vehicles that will propel you to a whole new level; they are the stimuli […]
Connect Nigeria’s Top 100 SMEs: Lucy Ng
There are usually some aspects of every event or occasion that most people look out for; some examples are the food, the ambience, and the gifts exchanged or souvenirs. The last serves as the specialty of ConnectNigeria’s Top 100 SMEs entrant: Lucy.ng. Lucy.ng is an online superstore for souvenirs, corporate gifts and promotional items, where […]
Connect Nigeria’s Top 100 SMEs: Echelon Global
Echelon Global is a management consultancy firm that provides up-to-the-minute services to improve the performance and operational efficiency of client businesses. Young & Certified Launched in 2018, Echelon Global is comprised of a team of young, certified management and technical specialists with years of experience from working on multidisciplinary projects across industries, focused on incorporating […]
How To Start A Furniture Company In Nigeria
The demand for furniture isn’t going to wane anytime soon. If anything, it’s rising fast; thanks to Nigeria’s rapidly growing population, we’re going to need more chairs, tables and beds to keep us relaxed for a long while yet. Actually, we’ll require tens of millions of them in the next couple of decades. The furniture […]
Social Media Marketing Tips: The Power Of Social Listening
Social Listening refers to the way you track conversations on social media relating to your industry and how you respond to them to encourage an increase in reach of your brand. With social listening, you are able to leverage your customers’ and prospects’ needs and satisfy them to the extent that they become leads. Some of […]
7 Nigerian Organic Brands You Should Know – Part II
As we noted in 7 Nigerian Organic Brands You Should Know two years ago, “the world has gone organic”. In this second installment, we bring you 7 more Nigerian brands you should totally check out if you care about what goes on your skin and in your hair, and need assurance that it’s all natural. […]
Connect Nigeria’s Top 100 SMEs: ShelterPro Limited
Nigeria’s real estate sector is changing with the times. The world continues to take more of its business to the digital space, and companies in the construction and housing sector are going along with this charge. And some brands within the space are taking this transformation further. ShelterPro Limited positions itself as one of the […]