Archives Tag: brand
Building Brand Affinity On Social Media
April 19, 2022
Think of all the brands you love. From Netflix to Apple, Flutterwave, Microsoft, Cowrywise – etc. Read more about Social Media It was probably not love at first sight, but you have grown to trust the brand. Branding is a journey, and these brands have been able to hack the process. Brand affinity comes … Continue reading Building Brand Affinity On Social Media
The Importance Of Branding In Small Business
April 19, 2022
 Most people unconsciously think of a company’s logo when it comes to branding. However, while your logo is an important factor to your business brand, branding covers more than the visual elements of your brand. Branding includes not only your company’s visual identity but also your brand personality, brand reputation, and customer experiences and … Continue reading The Importance Of Branding In Small Business
Steps In Creating A Brand In A Competitive Market
April 19, 2022
If something as simple as a name could bear a person’s identity and on rare occasions, then a brand can do so much more. Branding is important because not only is it what makes a memorable impression, but it allows your customers and clients to know what to expect from your company. It is … Continue reading Steps In Creating A Brand In A Competitive Market
Video Of The Week: How To Build A Brand That People Love
April 19, 2022
Building a successful brand depends on a number of factors other than the quality of products and services provided. Sometimes, it has a lot to do with the emotional connection customers have with the brand. Read more about Video of the Week This is where many businesses get it wrong. They give their … Continue reading Video Of The Week: How To Build A Brand That People Love
The Hexavian Masterclass
April 19, 2022
The Hexavian Masterclass is a full day intensive yet exciting class on Business, Brand, Strategy, and Project Management. It’s for business owners, managers, corporate executives, career professionals, aspiring moguls and any one hoping to go further ahead in developing a brand, brands and businesses. Venue : Colonnades Hotel Ikoyi, 21, Alfred Rewane Street (formerly Kingsway … Continue reading The Hexavian Masterclass
By guestpost
Brands We Love: Sidmach Technologies
April 19, 2022
The existence of an emerging tech industry in Nigeria owes itself to the work of such companies as Sidmach Technologies. At the time of its founding, most Nigerians hadn’t even set their eyes on a computer. The dream of a future driven by digital technology was practically inconceivable; if only, something to be enjoyed by … Continue reading Brands We Love: Sidmach Technologies
Connect Nigeria’s Top 100 SMEs: Vedil Clothing
April 19, 2022
A lot of fashion outfits exist, but only a few of them offer services beyond just sewing and selling clothes. As fashionably colourful as Nigerians are, it would not be too much to ask that clothing lines which will add more flavour across the fashion value chain step up to the show and widen market … Continue reading Connect Nigeria’s Top 100 SMEs: Vedil Clothing
By adedoyin
Brands We Love: Beloxxi Industries
April 19, 2022
Beloxxi’s cream crackers have become a fixture in shops and stores across Nigeria. You find them on the tables of street-side kiosks, and on the shelves of large shopping malls. They’re ubiquitous. And they’re proudly Nigerian too. These crackers are part of a fast-growing industry that’s currently worth well over ₦100 billion. This rapid expansion … Continue reading Brands We Love: Beloxxi Industries
Social Media Marketing Tips: The Social Media Channels And Their Relevance To Business
April 19, 2022
Social media is undeniably more prevalent than ever around the globe. In 2019, there will be an estimated 2.77 billion social network users and in 2021, 3.02 billion users. These numbers cut across many demographics and prove that social media is generally straightforward for the average mobile phone owner. It is a different ball game, … Continue reading Social Media Marketing Tips: The Social Media Channels And Their Relevance To Business
NotJustOK Rebrands To Mino Music
April 19, 2022
NotJustOk is rebranding its music streaming platform. The platform, popular for serving the latest Nigerian music, is rebranding to Mino Music. An article on the NotJustOK website says that the rebranding was necessitated by the need to differentiate its popular music streaming app from its music and entertainment blog. It also hopes to expand from … Continue reading NotJustOK Rebrands To Mino Music
Business Growth Tip: Gain More Customers With Social Selling
April 19, 2022
Before we sink our teeth into gaining more customers with social selling, we’ll try to understand what it is, and how it works. Social selling involves searching out, connecting and engaging with potential customers on social media. It’s not regular social media marketing; with social selling, the focus is on building a relationship with people … Continue reading Business Growth Tip: Gain More Customers With Social Selling
Connect Nigeria’s Top 100 SMEs: Laraville Clothing
April 19, 2022
At the moment, fashion in Nigeria has reached a point of considerable success. In just a short while, we’ve seen various notable fashion entrepreneurs emerge with their distinct styles but still keeping their Afrocentric essence intact. In fact, novel trends and fads are now emerging to promote creativity and diversity in the industry and bring … Continue reading Connect Nigeria’s Top 100 SMEs: Laraville Clothing
How to Set Up a Car Wash in Nigeria
April 19, 2022
We all like our cars sparkling clean and in the right physical shape for the roads. But we aren’t always able to get rid of the dirt on our cars by ourselves; in those instances, it’s either because the mud splatterings and smudges on our vehicles are too tough or widespread to remove, or we … Continue reading How to Set Up a Car Wash in Nigeria
Connect Nigeria’s Top 100 SMEs: NeedMyService
April 19, 2022
Everyone is conversant with the frustration of looking for an artisan and not being able to find one because there’s no platform where you can easily get access to their contact. NeedMyService is solving this problem by providing access to over 22000 artisans on their online platform. NeedMyService is a social initiative that aims to … Continue reading Connect Nigeria’s Top 100 SMEs: NeedMyService
Connect Nigeria’s Top 100 SMEs: The Man Behind The Fashion Brand, Deji Eniola
April 19, 2022
Fashion is art, and I dare say that Africa has one of the largest clusters of artistic geniuses across the globe. In Nigeria, the fashion industry boasts a market value of about $4.7 billion and is fast becoming one of the world’s prime suppliers of elite creatives. With brands such as Maki Oh, Orange Culture, … Continue reading Connect Nigeria’s Top 100 SMEs: The Man Behind The Fashion Brand, Deji Eniola
By achem
