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  Instagram is one social media platform a business or brand can increase its influence and make millions of sales when things are done strategically. Talking of strategy, there are certain standards to be met in order to build a strong brand on I. G and also make sales, one of which is having a number of followers.
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Meanwhile, It’s not just about having followers, it’s more about having active followers who engage with your content and are ready to patronise you. Every business or brand on Instagram should be concerned about growing Instagram followers organically  Growing followers organically simply means having followers who are real and are not just there for the figures, organic followers would view your story, engage with your post and be ready to buy products or services you have to offer. 

  • Set your Instagram page up well

Ensure that your Instagram page has a good arrangement, your profile wall is the first thing most people see and this eventually creates a notion in them.  Your Instagram profile picture, your bio, your highlights and even contents should be well arranged and attractive. This would make people who stumble on your page have no option but to tap the follow button 

  • Post valuable content consistently and strategically

As a brand or a business on Instagram looking to grow your IG followers organically, you should put in a lot to content creation.  You should put out content with the aim of motivating your audience, informing them inspiring them or entertaining them. This should be done to an end that your audience and followers look forward to more and that’s where the strategy comes in. 
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Consistency without a strategy might not yield desired results, strategy involves things like, having your voice, having a unique hashtag, having a content calendar, etc as this would help you not to wear out and not bore your audience.  Most importantly, it helps convert anyone who sees your post into a follower. 

  • Use hashtags on your content

A hashtag is an important tool in growing IG followers organically, it’s a great method to grow your Instagram following and reach more people. When you use a hashtag, your post will show up on the hashtag’s page. If you include a hashtag in your Story, it may appear in the related hashtag Story, which is also displayed on the hashtag page. The most effective applications of hashtags on Instagram are for branding and visibility. If you’re a new business or brand, hashtags can help you reach a wider audience and raise brand awareness. Users will notice the relevant hashtags you’re using when searching for your brand, or when searching for specific hashtags, they’ll see your branded posts in the results. This frequently leads to the acquisition of new followers and potential clients.
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  • Create lead generation from time to time
The process of generating consumer interest in a product or service with the goal of converting that interest into a sale is known as lead generation.  This works well for Internet marketing but tweaks can be made to it intelligently to make it work for growing Instagram followers organically. 

  • Ensure you’re building a community

In as much as efforts are put into gaining followers on Instagram, you should also put similar energy into retaining those followers and that’s done by building a community, when a community is being built it makes it easier for people to join in. Featured Image Source: Reactionary Times
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This article was first published on 18th April 2022

chidiogo-akaelu

Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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